Archive: August 1998

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The Deal Breakers

August 20th, 1998 by

Here’s an overview of the market conditions that led to the demise of the managed care industry’s largest proposed merger between United Healthcare and Humana: United projected $900 million in restructuring charges over the next… Continued

M&A Watch

August 20th, 1998 by

An Eye On The Changing Healthcare Climate for the Communicator Who: Humana Inc. [HUM] and United Healthcare Corp. [UNH] mutually agreed to terminate merger plans (M&A Watch, 6/11/98). The deal was called off due to… Continued

JobTracker

August 20th, 1998 by

As a benefit to subscribers looking to bring on their next star employee or seeking a career change, HPRMN offers a JobTracker classifieds section. Your ad will reach between 5,000 and 7,000 industry PR and… Continued

Speedy ER Visits Guarantee Delivers Timely Competitive Edge

August 20th, 1998 by

Patients Are Seen in 30 Minutes or Hospital Pays Tab Two New Jersey hospitals are adopting a Domino’s Pizza-like guarantee for emergency room service that is delivering an exciting point of differentiation in that market.… Continued

JobTracker

August 17th, 1998 by

Blass Communications/Public Relations Agency Near Albany, N.Y., area seeks PR Counselor Candidate with a minimum of 3 years agency, corporate communications or trade association experience. Account mix includes healthcare, consumer and trade. Strategic planning, writing… Continued

Calendar

August 17th, 1998 by

August 20, "Harold Burson to Speak at PRSA/NCC Function," Public Relations Society of America/National Capitol Chapter, National Press Club, Washington, D.C., 703/691-9212. August 20, "The Basics of Writing & Giving A Speech," Joan Detz/Speechwriting/Seminars/Coaching, Doylestown,… Continued

Industry News and Trends

August 17th, 1998 by

Association Takes Stand Against Nixing Univ. of Md. PR Program The ongoing debate over the University of Maryland’s decision to abolish its undergraduate sequence received another injection of industry attention Aug. 10: More than 450… Continued

Image Patrol Report

August 17th, 1998 by

Adidas: Crisis Handling Isn’t Over-the-Top… / Nike Less of a PR Heel When it Comes to Response Timing is everything, a story of shots taken and missed Having just returned from France where World Cup… Continued

Media Insight

August 17th, 1998 by

Electronic Engineering Times/Civil Engineering Magazine EE Times, 600 Community Drive, Manhasset, NY 11030 This weekly newspaper, publishing on Mondays, helps engineers and technical managers solve design problems for systems like desktop computers. The pitch opportunities… Continued

The Core of Crisis Success is About Planning and Testing

August 17th, 1998 by

Jeffrey R. Caponigro, president and CEO of Caponigro Public Relations Inc., Southfield, Mich., and the author of "The Crisis Counselor," advises that one of the most pragmatic ways of dealing with the ubiquitous issue of… Continued