Archive: March 1998

Increased consolidations have led to the healthcare industry ranking No. 4 among the nation’s top industries that experienced corporate identity changes in 1997, according to Anspach Grossman Enterprise (AGE), a New York-based corporate identity firm.… Continued

Ketchum Exec Spotlighted In Working Mother Ketchum Public Relations earned a splash of PR for itself – not a client – when one of its top female execs was featured on the cover of Working… Continued

In the city where spin is king, the White House has been on full spin ever since the Monica Lewinsky story knocked the Pope visiting Cuba off the front pages and the broadcast media into… Continued

Last year gave way to its fair share of analyses of PR blunders. These include the Eddie Bauer lawsuit over the arrest of an African-American customer; Isuzu’s fight with Consumer Reports over tests that revealed… Continued

March 23-24: "The Basics of Writing and Giving a Speech," Joan Detz Speechwriting and Coaching, Philadelphia, 215/340-9752. March 23-28: "Art and Science of Health Promotion Conference," American Journal of Health Promotion, Monterey Marriott and Doubletree… Continued

Communicators Expect 50 Percent Surge in Net Output More than 60 percent of corporate communicators predict that within five years more than 50 percent of their output will be routed through the Internet to constituent… Continued

Editor’s Note: Close to 1 million people read this magazine, which is published 10 times a year, for its range of content. April’s issue takes on these topics: tax breaks for familes; tapping into the… Continued

Hill & Knowlton is one of the PR firms that is banking its future on a new philosophy – that you can better serve clients by using specialists regardless of where they are geographically based.… Continued

In all of the corporate communications areas PR can influence, the one you’re probably rarely called in to affect is customer relations, which usually comes under some fulfillment-related division. But a just-released report shows that… Continued

PR NEWS offers this feature as a site license. For information, contact Peter Coddington at 800/416-8490. Need More Insight? The following Media Insight charts have recently appeared in PR NEWS. If you would like to… Continued