Archive: March 1998

Proof Positive of PR’s Worth: Survey Shows Budgets On the Rise

March 30th, 1998 by

Seventy percent of large corporations’ PR budgets exceeded $1 million in 1997, according to a first-time survey of Fortune 500 companies. The upward trend indicates a renewed commitment to communications as well as an ever-growing… Continued

New To PR NEWS! JobTracker

March 30th, 1998 by

Sr. PR Rep/ADVANCED MICRO DEVICES Responsible for development and execution of PR strategies and plans to communicate with and influence target audiences. Develops, writes and edits a wide variety of materials. Has to be able… Continued

Industry Briefs

March 30th, 1998 by

Annual Audits Can Help Keep a Client One of the primary issues at IPREX’s annual meeting in Puerto Rico focused on client retention and several solutions were uncovered. (IPREX is a network of PR firms.)… Continued

$urvey Fast Facts

March 30th, 1998 by

Here’s an overview of responses given to two questions asked in the survey based on numbers from the 103 execs who responded: In the past 5 years, the size of your company’s PR staff: Increased… Continued

North Carolina Campaign Gets Deadbeat Parents To Pay

March 30th, 1998 by

Time had run out for "deadbeat" parents in North Carolina and the "Governor’s Crackdown for Children" campaign made sure they knew it. In 1996, the state instituted tough laws on failure to pay child support,… Continued


March 30th, 1998 by

April 1-2 "Financial Analysis Part One – Introduction to Finance for the IR Officer," National Investor Relations Institute, Fairmont Hotel, Chicago, 703/506-3570, April 2 "Power Branding: Creating Value Through Brand Superiority," The Conference Board,… Continued

Market Trends

March 30th, 1998 by

Employees Cite Hesitancy In Reporting Business Violations A focus on internal communications and employee relations has been the rage of late, but a recent survey points to some failures here. You may not be able… Continued

Latino USA Radio

March 30th, 1998 by

Communications Building B, Univ. of Texas at Austin, Austin, TX 78712; ph: 800/445-4005 Latino USA airs on about 200 stations nationwide as well as on Armed Forces Radio so military personnel and Americans overseas can… Continued

Online Monitoring Helps Companies Gauge Reputations

March 30th, 1998 by

The Internet has given way to a unique brand of reputation monitoring, which offers the chance learn the average consumer’s opinion about your goods and services through online postings. For decades corporations have relied on… Continued

Hotel’s In-Room Magazine Is Ritzy Promotional Tool

March 23rd, 1998 by

Some of the best things in life are free, as guests at Ritz Carlton hotels and its PR execs have discovered. Last month, the hotel premiered The Ritz Carlton Magazine, a 116-page glossy travel magazine… Continued