Ketchum Exec Spotlighted In Working Mother
Ketchum Public Relations earned a splash of PR for itself - not a client - when one of its top female execs was featured on the cover of Working Mother's April issue. Andrea Pace, VP of national media relations at Ketchum's New York office, received some ink in Working Mother's profile on how women are balancing the dual roles of motherhood and careers.
The feature, however, also provides a shot of adrenaline for the profession. It lists marketing communications as one of the top 10 careers for working moms. Rounding out the list were: private and group practice social worker; occupational therapist; registered nurse; physician assistant; network architect; systems analyst; teacher; employee trainer; and financial planner. (Ketchum, 212/448-4411)
A Model to Watch: PSB Promotes Its Community Contributions
Padilla_Speer_Beardsley, Minneapolis, came up with an inventive and condensed way to show its community mindedness when it sent out a brochure last week about its philanthropic face.
In the piece, the agency highlights its assistance for two organizations: the Minneapolis Foundation (PSB efforts focused on educating attorneys and financial planners about philanthropy in estate planning); and the Courage Center, an independent living and regional rehabilitation organization headquartered in Minneapolis.
It also included a letter from Chairman and CEO John Beardsley. (PSB, 612/871-8877)
Business Moves
Prokell Publicity, a PR and media relations company for personalities and small businesses, has opened an office in Richardson, Texas, a suburb of Dallas.
Founder Suzi Prokell is the former account supervisor of RPR & Associates in Dallas and Los Angeles (the firm which represents fitness guru Susan Powter) and consultant for PR firms Edelman, Laurey Peat & Associates and The Maxfield Group. Clients include Solitaire Records and Fat Free Living, Inc. (Prokell, 972/644-9505)
Michael Ford has formed Ford Public Relations, Weehawken, N.J., and will serve as president.
Clients include Egon Zehnder International, an executive search firm; Achilles Track Club, a non-profit for disabled athletes; and Executive Interim Management, an international company heading interim manager placements for companies in transition. (Michael Ford, 201/553-1999)