MERGER CAMPAIGNS STILL CONFUSING CONSUMERS, VALUE-BASED IDENTITY KEY: HEALTHCARE RANKS NO. 4 AMONG NATIONAL NAME CHANGES

Increased consolidations have led to the healthcare industry ranking No. 4 among the nation's top industries that experienced corporate identity changes in 1997, according to Anspach Grossman Enterprise (AGE), a New York-based corporate identity firm. Based on a survey of 1,625 publicly traded companies that changed names, healthcare was responsible for 165 of them.