Archive: March 1998

Senior Manager/BURSON-MARSTELLER Healthcare Practice of international public affairs firm seeks senior associate/manager to coordinate and/or manage programs for corporate healthcare clients. Experience in working for or with pharmaceutical manufacturers and/or experience working with managed care… Continued

Burson-Marsteller’s parent company has failed to reap profits for the past two years, prompting its filing for an initial public offering to raise $350 million. The move, sources tell PR NEWS, will no doubt make… Continued

Fundraising Hospital Campaign Gets $1M Boost from Chairman Setting the fundraising tone for a multi-million-dollar new hospital project for Anne Arundel Medical Center in Annapolis, Md., the hospital’s foundation chairman, Hillard Donner, donated the first… Continued

In a matter of minutes, healthcare communicators can now download high-resolution medical images from the Internet for publishing projects via two new Web sites, MediClip (http://www.mediclip.com) and LifeART (http://www.lifeart.com). The sites contain thousands of human… Continued

This July, Faulkner & Gray, Inc. and the College of Healthcare Information Management Executives will make available The Health Care Information Technology Directory. The Directory will offer comprehensive technology-based trends and benchmarking standards for the… Continued

To rise above its for-profit rivals in Boston, the Caritas Christi Health Care System (CCHCS) used a value-based advertising strategy that stressed "people ahead of profits." Launched last June, the image-building campaign – created by… Continued

In 1987, U.S. consumers became aware of the growing health threat of hepatitis B – and a newly approved treatment – because of a nationwide patient screening program that featured a dialogue with key prescribers.… Continued

To attract investor attention for its innovative compact disc-based technology, Gamera Bioscience Corp. took the promotions road less traveled – relying on a highly targeted PR campaign instead of a traditional investor relations effort. LMInformation,… Continued

Managed Care Creates Barriers For Low-Income Women Medicaid managed care health plans neglect the needs of low-income women, especially those with chronic illnesses such as HIV/AIDS, according to a new study by the Center for… Continued

When a crisis hits, small-town hospitals are often too overwhelmed and understaffed to tackle the crisis communications mission at hand. In the heat of a crisis, assembling a relief task force is crucial to emerging… Continued