Archive: March 1998

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Survey Looks At Today’s Newsrooms And Proves That Preference is Everything

March 23rd, 1998 by

Survey on Journalists’ PR Preferences How do you prefer to receive information? Mail 90% Fax 43% Email 30% Wire Service 18% Phone 11% Website 10% Personal Visit 9% PR Wire Service 5% Are You Online?… Continued

Calendar

March 23rd, 1998 by

March 24: "The Sins of the Media," A Forum for Professionals, Parish House, 209 Madison Avenue, New York, 212/689-6350. March 24-25: "PR Open House," Capitol Hill Software, Washington, D.C., 800/345-5572; http://www.chscorp.com. "Restructuring Internal Communication to… Continued

PR: The Good, The Bad and the Ugly

March 23rd, 1998 by

Read about great campaigns, foot-in-the-mouth PR situations, ugly corporate maneuvers and more in PR NEWS’s latest report, "PR: The Good, The Bad and the Ugly." (Your company and client may even be featured in this… Continued

Media Insight – Honolulu Star-Bulletin

March 23rd, 1998 by

Honolulu Star-Bulletin P.O. Box 3080 Honolulu, Hawaii 96802-3080; ph: 808/525-8635 This Knight-Ridder evening newspaper with an approximate 75,000 circulation is a well-nested regional publication and its editorial operation has a tight-knit nucleus of decision makers… Continued

A Glimpse at What Customers Think…

March 23rd, 1998 by

If you manage any kind of external corporate PR, you best pay close attention to what customers think of the industry in which you work. In this American Customer Satisfaction Index, here’s the latest on… Continued

In the Legal Fray, a ‘No Comment’ Can Be a Wise IR Take

March 23rd, 1998 by

When a public corporation is embroiled in a lawsuit, the kind of investor relations it should employ is based on a very fine line between not trying the case in the press and addressing stakeholder… Continued

Editor’s Note

March 23rd, 1998 by

PR NEWS will be hosting its next crisis management workshop in San Francisco Sept. 16 and 17. For more information, call 1/888-707-5814.

New To PR NEWS! JobTracker

March 23rd, 1998 by

Acct Sup/SWANSON RUSSELL ASSOCIATES/ Ad agency needs seasoned healthcare advertising professional with at least 10 years experience. Strategic planning, project management, supervisory skills required. Send resume to Swanson Russell Associates, 9140 West Dodge Road, Suite… Continued

Industry News

March 23rd, 1998 by

On the Radar Screen Seahawks Owner Funds Web Site; Does Seagram Need To Stem Employee Concerns? We’ve come across well-entrenched and successful companies that don’t even foster this kind of constituent dialogue with the simplest… Continued

Ernst & Young Improves Image, Communication With Women

March 23rd, 1998 by

An increasing number of companies are taking a harder look in the mirror and facing their flaws head-on. And they’re also heeding outside criticism to improve their image both internally and externally. Such examples include… Continued