Archive: February 1997

FORMER DOW CHEMICAL COMM. OFFICER FORMS PUBLIC POLICY CO. Richard K. Long, former senior communications officer at Dow Chemical, Midland, Mich., has formed Long-term Solutions, Federal Way, Wash., to assist clients dealing with public policy… Continued

The Alzheimer’s Association’s (AA) successful walkathon in the fall of 1996 underscores the importance of bringing together several forces every step of the way: celebrity endorsements, public service announcements, local chapter assistance and an aggressive… Continued

February 4-5: Direct Marketing Association, "7th Annual DMA Non-Profit Washington Conference," Washington, DC, 212/790-1500. February 5-7: American Association of Advertising Agencies, "Media Conference & Trade Show," Atlanta, 212/682-2500. February 9-12: Public Affairs Council, "National Grassroots… Continued

N.J. BMA SPONSORS CONTEST Business-to-business communicators in New Jersey have until Feb. 11 to enter their creative work in the 1997 Impact Awards competition sponsored by the Business Marketing Association of New Jersey. For information… Continued

FOX MORNING NEWS Editor’s Note: Morning news programs – the ones that give you an insider’s perspective on rush hour as well as those which provide the first daily coverage of major events (accidents, corporate… Continued

PR NEWS provides you with information about new association and PR-related Web sites. Following is a list of newcomers, in the past several months, and a description of their sites: Schwartz Communications – http://www.schwartz-pr.com: This… Continued

While the handbook extends to almost 50 pages, here is a brief summary of findings and suggestions. It includes proven tips from those in the private sector who have already created plain English disclosure douments.… Continued

The Bohle Company, one of the nation’s largest high-tech PR firms, has just brought into its fold PR veteran Bob Gold, who was just six months into operating his own firm specializing in the cable… Continued

Here’s an ad from a wireless telecommunications company that appeared in late January in The Washington Post: "Responsibilities include sales support, press releases, advertising, trade shows and product literature and image. Superior written and oral… Continued

When the makers of Samuel Adams beer, the Boston Beer Co., offered shares directly to consumers last year through coupons in its six-packs, it knew it had to make the offering documents simple enough for… Continued