MARK THESE DATES

February 4-5: Direct Marketing Association, "7th Annual DMA Non-Profit Washington Conference," Washington, DC, 212/790-1500.

February 5-7: American Association of Advertising Agencies, "Media Conference & Trade Show," Atlanta, 212/682-2500.

February 9-12: Public Affairs Council, "National Grassroots Conference for Corporate and Trade Association Professionals," Key West, Fla, 202/872-1790.

February 10-13: IABC, "Presenting Made Easy," Media Net, Portland (Feb. 10), Seattle (Feb. 12), Vancouver (Feb. 13), 415/433-3400.

February 10-11: BDS Sponsorship/Hollis, "The 9th Annual Sponsorship Conference," London, 011-44-1-71-240-3252.

February 11-12: The Conference Board, "The 1997 Strategic Management Conference: Strategies to Drive Global Growth," New York, 212/339-0345.

February 12: Public Relations Society of America, "Effective Use of Telecommunications in International Public Relations," Washington, DC, 212/995-2230.

February 12-15: Editor and Publisher, "The 8th Annual Interactive Newspapers' Conference 97," Houston, 212/675-4380(x502).

February 13-16: Texas Public Relations Association, "1997 Annual Conference," Dallas, 214/372-7000.

February 15-16: American Marketing Association, "Winter Marketing Educators'," St. Petersburg, Fla., 312.648-0536.