Archive: February 1997

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RUDER-FINN AND ZEMI LP FORM LATIN AMERICAN VENTURE

February 24th, 1997 by

On Feb. 14, New York-headquartered Ruder-Finn Inc. and New York-based Zemi Investments LP established a new division, Ruder-Finn Stoga to provide Latin American and international companies in Latin America guidance on global PR, corporate affairs… Continued

FIRST COUNCIL OF PR NETWORKS FORMED TO PROMOTE ALLIANCES

February 24th, 1997 by

The Council of Public Relations Networks, the first association of international PR affiliates, was recently formed to promote the benefits of, as well as promote, PR networks. The organization’s four charter members are Pinnacle Worldwide,… Continued

ALEXANDER COMMUNICATIONS NAMED PR AGENCY OF THE YEAR

February 24th, 1997 by

Alexander Communications Inc., with offices in Atlanta, San Francisco and Denver, was named 1997 Public Relations Agency of the Year by Marketing Computers magazine, New York, which called the company "an industry voice." Alexander Communications… Continued

IN LAUNCHING PRODUCT, CAMPAIGN DECIDES TO KID AROUND

February 24th, 1997 by

When Orlando hoteliers Holiday Inn SunSpree Resort Lake Buena Vista and Holiday Inn Hotel & Suites Main Gate East approached Orlando, Fla., PR firm Curley & Pynn in September 1995 to help them promote Kidsuites,… Continued

PR PEOPLE: AWARDS/HIRES

February 24th, 1997 by

AWARDS Frankowiak Receives Lifetime Achievement Award James Frankowiak, president of Public Communications Inc., Tampa, Fla., received the 1996 Lifetime Achievement Award from the Public Relations Society of America’s Tampa Chapter. Frankowiak was recognized for his… Continued

MEDIA INSIGHT: NEWSWEEK INC.

February 24th, 1997 by

251 W. 57th StreetNew York, N.Y. 10019-1894 Phone 212/445-4000 Editor’s Note: You’re probably not a true PR veteran or a shoot-for-the-top PR practitioner if you don’t try the occasional pitch to those in the top… Continued

RIGGS BANKING ON UNIQUE COMMUNICATIONS STRATEGY

February 24th, 1997 by

In the world of banking, there appears to be room for better PR as banks struggle against the likes of insurance companies, brokers and others luring those with money into their ranks. Case in point:… Continued

PR FIRM MIXES PERSONAL TOUCH WITH NO-FLUFF APPROACH

February 24th, 1997 by

It’s difficult enough to get reporters to hear you out, but what about dropping in unannounced at their offices to hand-deliver press kits? Such an approach, though not widely employed, worked for New York-based PR… Continued

PR FIRMS ASK USERS: WHAT WOULD YOU DO IF…

February 24th, 1997 by

Among the countless PR forums, directories, firm listings and links on the World Wide Web, having a site that stands out, that challenges users and even teaches them a thing or two is something to… Continued

PR RESOURCES ON THE WEB

February 24th, 1997 by

Following are some Web sites to help you find spokespeople, experts and news media. The commercial Internet site for an editorial services firm called EditPros provides an e-mail directory of business news media at http://www.editpros.com/media.html.… Continued