Archive: February 1997

200 Liberty Street New York, N.Y. 10281-1003 Phone: 212/416-2000 Editor’s Note: Here’s a daily dose of good news: Even though most PR practitioners might think it’s ivory-tower journalism when it comes to The Wall Street… Continued

Myers to Chair PRSA Executive Committee Gary Myers, executive VP of Morgan & Myers, Jefferson, Wis., has been elected chair of the Executive Committee of the Public Relations Society of America’s Counselors Academy. Established in… Continued

NEW YORK – Manhattan plastic surgeons are increasingly seeking public relations counsel to enhance their reputations and generate leads. In return, the PR industry is realizing a financial windfall. Consider, for example, that top New… Continued

Despite the inroads the Internet has made in PR, new findings from a study conducted by a New York marcom house show that in investor relations, annual reports, faxes and mailed press releases are used… Continued

PR measurements, such as counting the number of news clips a campaign generates or looking at print-driven impressions, are increasingly being tweaked and enhanced — and sometimes even abandoned — in the quest for better… Continued

HULLIN RESIGNS FROM TIME WARNER PR POST Tod R. Hullin, one of the highest paid communications executives in the country, has resigned from Time Warner Inc. as senior VP of communications and public affairs. Hullin,… Continued

Hoping to generate excitement over its newest product, Toshiba Information Systems Inc. created an innovative marketing campaign from July to September 1996 designed to get its name in users’ minds in time for the launch… Continued

February 10-11: BDS Sponsorship/Hollis, "The 9th Annual Sponsorship Conference," London, 011-44-1-71-240-3252. February 10-11: Effective Communications Group, "Advanced Writing & Interviewing Workshop," Atlanta, 201/444-3147. February 11: PRSA National Capital Chapter, "When Your Crisis Hits, Will You… Continued

Communication Companies Enter into Partnerships Public Communications/West, Santa Fe, Calif., combined last month its high-tech marcom firm with advertising agency Zerovnik & Co., Upland, Calif. PC/W brought Greg Zerovnik on board as vice president, executive… Continued

Editor’s Note: Generally, we’ve found that radio journalists are more willing — than most print and TV newshounds — to speak with us about how PR practitioners should make pitches. The key for radio is… Continued