NEW APPOINTMENTS, HIRES & PROMOTIONS

FORMER DOW CHEMICAL COMM. OFFICER FORMS PUBLIC POLICY CO.

Richard K. Long, former senior communications officer at Dow Chemical, Midland, Mich., has formed Long-term Solutions, Federal Way, Wash., to assist clients dealing with public policy issues and crisis management needs. (Long-term Solutions, 206/838-8656)

PRSA FOUNDATION BOARD ELECTS THREE OFFICERS

The PRSA Foundation Board of Trustees, New York, has elected three officers to serve with Foundation President Joseph A. Vecchione. They are:

President-Elect: Denise Gray-Felder, communications VP, Rockefeller Foundation, New York;

Treasurer Joseph J. Curley, president/partner, Curley & Pynn PR Management Inc., Orlando, Fla.;

Secretary: Luis W. Morales, PR counsel, Paoli, Pa. (PRSA, 212/995-2230)

WEINER JOINS INDEPENDENT SECTOR TO HELP GUIDE MEASURES PROJECT

D.C.-based Independent Sector has lured Susan J. Weiner from the Urban Institute, Washington, D.C., to serve as associate director of The Measures Project.

The project will measure the contributions, functions and roles of nonprofits in the United States. (Independent Sector, 202/223-8100)

SENIOR VP BILL FRITZ RETIRES FROM CMF&Z AFTER 30 YEARS

Senior VP/creative director emeritus Bill Fritz retired at the end of 1996 from CMF&Z, a Young and Rubicam marcom affiliate based in Cedar Rapids, Iowa. Fritz had been with the agency for more than 30 years. (CMF&Z, 319/395-6506)

PR VETERAN ROSEN ELECTED TO THIRD TERM AT ALZHEIMER'S ASSOCIATION

Abe S. Rosen, a senior partner in the PR firm of Rosen-Coren Agency, Huntington, Pa., was elected to an unprecedented third term as president of the Alzheimer's Association of Southeastern Pennsylvania. (Rosen-Coren Agency, 215/938-1017)

HORWITZ PROMOTED TO DIRECTOR CORP. COMMUNICATIONS FOR IEEE

Helen Horwitz was promoted Jan. 20 to staff director, corporate communications and awards/fellow activities, for the Institute of Electrical and Electronics Engineers Inc., an international technical professional society based in Piscataway, N.J. (IEEE, 908/562-6825)

APPOINTMENTS

Eileen C. Laymon, who was senior VP, marketing, for Dun & Bradstreet, Murray Hill, N.J., joined GAB Robins North America Inc., Parsippany, N.J., as senior VP of marketing. (GAB Robins, 201/993-3400)

Joan S. Frank, formerly health promotion specialist for United Weight Control Corp. New York, has been named director of PR for The Berline Group Inc., a PR/advertising shop in Bloomfield Hills, Mich. (The Berline Group, 810/540-7557)

Donald C. Hohmeie, who was controller for Shore West Construction Co., North Olmstead, Ohio, has come on board as treasurer and assistant secretary at PR firm Edward Howard & Co., Cleveland, Ohio. (Edward Howard & Co., 216/781-2400)

Cohn & Wolfe/New York has named Donna Imperato as senior VP/director of the agency's Health Care Group. She had been senior VP/director at Burson-Marsteller. (Cohn & Wolfe, 212/598-3644)

Europress Connection - a PR firm with offices in San Jose, Calif., and Herrsching, Germany - promoted Berit Osmundsen Wick from senior account executive to VP. (Europress Connection, 408/371-7407)

Jack Pariseau has been named executive VP of Paul Lazzaro & Associates, Fort Worth, Texas. Pariseau was VP/group supervisor, for Larkin, Meeder & Schweidel, Dallas. (Paul Lazzaro, 817/332-7557)

Nancy Evans, former manager, external relations, corporate communications, Manulife Financial, Toronto, has joined Environics Communications Inc. as VP. Environics, Toronto, specializes in PR and public affairs. (Environics, 416/920-9000)

Gary Goldhammer has been promoted to vice president in the Irvine Division of Nelson Communications Group, Irvine, Calif. (The Nelson Group, 714/957-1010)

Michael Freedman, financial specialist, was promoted from regional controller to managing director at Hill and Knowlton, Chicago, Ill. Freedman previously operated his own accounting practice. (Hill and Knowlton, 212/885-0300)

Matthew Anderson, the current managing director at Ogilvy Adams & Rinehart, Brussels, is being promoted to Regional President at Ogilvy & Mather Public Relations Asia/Pacific, Hong Kong. Anderson will take up the Hong-Kong-based position in March. (OA&R, 212/880-5203)

Debra Lee Strohmaier has been named director of PR at Bates USA Midwest, Dublin, Ohio. Strohmaier was senior counselor at Lord, Sullivan & Yoder Public Relations, Columbus. (Bates USA, 614/792-0555)