Archive: November 1996

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HEALTHCARE PR FIRM CHANGES NAME

November 14th, 1996 by

EURO/RSCG, the eighth largest communications network in the world, announced today that its healthcare public relations agency known as CDB Healthcare has been renamed: PResence(SM)/EURO RSCG. PResence originally established as a joint venture for healthcare… Continued

FRIENDS, FAMILY COME FIRST WHEN CHOOSING A DOCTOR OR HEALTH PLAN

November 14th, 1996 by

When choosing a doctor or a health plan, Americans are more likely to rely on the advice of friends and family than on the opinions of employers or independent rankings, according to a survey by… Continued

CLINICAL DEPRESSION AT WORK SKYROCKETS

November 14th, 1996 by

Healthplan marketers may want to expand employee counseling programs, as clinical depression is an expensive and growing workplace problem, according to recent studies. According to a national survey conducted by the Employee Assistance Professional Association… Continued

HOSPITAL OVERCOMING FINANCIAL, IMAGE PROBLEMS

November 14th, 1996 by

Last year was not a good year for Los Angeles-based UCI Medical Center. On top of a 10 percent loss of its operating budget, it was battling to overcome a highly-publicized scandal involving some of… Continued

DOING IT RIGHT

November 14th, 1996 by

Target The Right Media. If you don’t have time to thumb through Bacon’s Media Directory –the industry bible that lists every news organization as well as editors and their beats –Bacon’s will sell you a… Continued

GETTING THE MOST OUT OF PRESS RELEASES

November 14th, 1996 by

The truth is, writing a press release is tricky business. And getting the media to read the release is even trickier. But blitzing the newsroom of every major newspaper across the country is a mistake.… Continued

SURVIVING IN AN ERA OF DOWNSIZING REQUIRES ADAPTING TO NEW RULES

November 14th, 1996 by

In this week’s Colleague To Colleague, Healthcare PR & Marketing News discusses downsizing and the effects on PR staff. Michael Turner, director of public relations at the Jewish Home for the Aging of Los Angeles… Continued

CANCER PATIENTS IN RURAL AREAS REQUIRE URBAN OUTREACH

November 14th, 1996 by

The rural population is more vulnerable to cancer than the general population, according to recent statistics, and yet proper care often is not available locally. By creating an outreach alliance program guided by service delivery… Continued

SEASONAL STOCK: A CASE FOR CORPORATE GIVING

November 14th, 1996 by

The holidays are rapidly approaching –the giveaway is the decorations that are going up in stores around my neighborhood, and I’m almost positive that this year they began appearing prior to Columbus Day. For healthcare… Continued

ADVERTISING ABSTRACT: HOSPITAL IN SEARCH OF….PATIENTS

November 14th, 1996 by

When advertising executives at First Strategic Group in Whittier, Calif., wanted to draw attention to its client’s health information line as well as differentiate Ohio Valley Hospital from its more conservative, Catholic competitor — they… Continued