Expert trainers will show you how to survive and adapt to today’s highly charged political climate. In this of-the-moment, must-attend webinar, our panel of top brand communicators and Beltway insiders share their evolving strategies for navigating this new political reality.

It’s not just the tenor of conversations that’s alarming brands—it’s also the surge in the speed of news cycles and in the daily amount of hot topics crowding social feeds…hot topics that may have a direct impact on your brand, your employees, and your customers and partners.

Speakers

What You'll Learn

• How to respond if the president tweets about your brand
• How to anticipate employee customer sentiment about charged political issues
• Steps to take before wading into a political conversation on behalf of your brand
• How to respond if a brand’s employees are rallying around a hot-button political issue, but their stance is in contrast to that of the C-suite or target audience
• How to integrate government relations in your communications
• How to approach the media consumption habits of a public that increasingly distrusts traditional news channels

Who Should Attend?

If you spend at least a quarter of your time in any of these areas, you should attend this webcast:

• Digital PR and Social Media
• Communications
• Community Relations
• Content Creation
• Crisis Management
• Marketing Communications
• Media Relations
• Public Affairs/Issues Management
• Public Relations
• Research and Analytics
• SEO
• Video
• Business Development

Register Now

Registration Fee: $399 per site - CDs available for purchase

For questions regarding this webinar, contact Jessica Placencia at [email protected]; 301-354-1641.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

Each "Webinar Only" registration comes with access to the archived version of the program for one year, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar. Should you wish to retain access to the training for more than one year, the CD is also available on its own or as a package with the online access.

Questions

View the list of complete requirements and instructions for how to access webinars here.

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