March 27 Webinar – Pinterest Power: How to Broadcast Your Brand’s Story Visually

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Pinterest Power: How to Broadcast Your Brand's Story Visually

Tuesday, March 27, 2012
1:30 - 3:00 p.m. EST

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($359/location - CDs available for purchase)

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After 90 minutes, you’ll learn how to become a practiced and passionate Pinterest user yourself and be the communications leader for your organization on this red-hot platform.

Join PR News and Weber Shandwick for this timely Webinar that will show communicators how brands are using Pinterest right now to share their visual content and links with its rapidly expanding, passionate user base. You’ll learn how brands have made it easy for Pinterest users to “pin” their content on their own boards, how brands are paying attention to what their audience is pinning, how their content is being used as a source of information and inspiration and what kind of traffic growth they’re seeing as a result of Pinterest.

The hottest social platform on the Web right now is Pinterest, the two-year-old social pinboarding platform that now drives more referral traffic on the Web than Google+, YouTube and LinkedIn combined. Pinterest has enabled people to share images and links that tie into their interests, inspirations and passions at a time when the Web is becoming emphatically more visual. Pinterest’s growth, particularly among women, has been phenomenal—as of February 2012 it has 10.3 million monthly active users, while just a month before it had 6.6 million monthly active users. Food, fashion and media brands, just for starters, have been happily surprised at the amount of referral traffic Pinterest is driving.

*You can now view this Webinar on your iPad, iPhone or Droid

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Personalized Certificate
for All Attendees

($359/location - CDs available for purchase.)
Each registration comes with access to the archived version of the program and the materials provided by the speakers.


About the Webinar

At this Webinar, you'll learn:

  • How both large and smaller brands are using Pinterest
  • How to set up a Pinterest account and create boards
  • What the value of Pinterest is to your clients or organization
  • How to drive traffic from Pinterest back to your Web site
  • How to leverage your existing social platforms to build followers on Pinterest
  • How to create stories using Pinterest board layouts
  • How much staffing and resources need to be devoted to Pinterest
  • How to follow other people and brands on Pinterest
  • The legalities of using the platform for giveaways and sweepstakes
Webinar Speakers:

**The Webinar includes a Q&A with the following speakers:

Janet Helm
Chief Food and Nutrition Strategist, North America
Weber Shandwick

Cathy Lee Frederickson
Online Content Manager
National Pork Board

Brittany Brown
Social Media Manager
U.S. Army's Office of the Chief of Public Affairs



Steve Goldstein
Editorial Director
PR News

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About Weber Shandwick

Weber Shandwick is a leading global public relations agency with offices in 81 countries around the world. The firm's success is built on its deep commitment to client service, people, creativity, collaboration and harnessing the power of advocates—engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, healthcare, technology, public affairs, financial services, corporate and crisis management. Its specialized services include digital/social media, advocacy advertising, market research and corporate responsibility. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit

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How Does the Webinar Work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
  • One (1) toll-free connection to the seminar (if you select the audio connection.), and
  • One (1) Internet connection to the seminar.

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What Equipment Do I Need?


For the audio connection: For the audio connection: A computer with Adobe Flash Player 9.0.28+ or Windows Media Player 10+ or an HTML 5 enabled browser (iPad / iOS / Safari browser only) installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.

  • For desktop users who do not have Adobe Flash Player or Windows Media Player, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

 For the Internet connection:

  • PC: Pentium 4 - 1.3 Ghz or equivalent or better
  • Operating system: Windows 7, Windows Vista, Windows XP SP3, Apple Mac OS X Snow Leopard,  Apple iOS 4.2+ for iPad / iPhone. Mac, Android 2.2+ and Linux audiences may view the presentation using a supported Web browser and Adobe Flash player.
  • Browser: For optimal viewing experience, we recommend using Internet Explorer 7.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
  • Internet connection: High speed Cable / Fiber / DSL, Corporate LAN, High speed Wireless LAN / 4G.
  • Display set at 1024 x 768

Mac users are encouraged to use Firefox 3.6 (or later) with and Adobe Flash Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 10 or later is required.
Download a supported Microsoft Windows Media Player

If using Adobe Flash Player, Version 9.0.28 or later is required.
Download a supported Adobe Flash Player


If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer

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If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

For content questions regarding this Webinar, contact Laura Berdichevsky at; 301-354-1610 and for registration questions, contact Saun Sayamongkhun at; 301-354-1694.

*PR News does not offer any refunds for the Webinar. All sales are final.

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