One of the perennial rubs of crisis readiness is that companies fail to exercise crisis scenarios.
Just about everyone has a crisis playbook, but few companies look at them regularly, much less conduct meaningful crisis exercises often enough to build and maintain staff muscle memory.
While we lack data on it, we’ll guess that with so many employees working from home since the start of the pandemic, the already-sparse scheduling of desktop crisis drills has contracted even more.
One of the characteristics of crisis is an uncanny ability to arrive according to its schedule, not yours. As a result, a PR crisis strikes when the CEO is in a remote part of China negotiating a deal or the COO is on a ski vacation in Aspen and has gone off the grid.
As such, the most realistic crisis-readiness exercises, pre-pandemic and now, were and are conducted with staff situated in various locations.
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