Top Women in PR 2014: Barri Rafferty

Barri Rafferty, Senior Partner & CEO, North America, Ketchum 

As the first female North American CEO in Ketchum’s 90-year history and a high-ranking executive with Omnicom, Barri Rafferty is a role model and champion for women in business. Barri stands out by serving on Ketchum’s Executive Committee, delivering multiple award-winning campaigns and mentoring talent. She has spoken on women’s issues, written blog posts and co-founded OmniWomen, a group that connects women seeking to balance family, work and life.

Barri takes a hands-on commitment to client success, whether she’s counseling key clients on corporate reputation, heading rebranding initiatives or doing brand marketing outreach for global billion dollar brands. As an integrated marketing expert, she helps companies like Dr. Pepper, Snapple, Pfizer and Frito-Lay look at ways to make social marketing and PR more integrated.