Top Women in PR 2014: Anastasia Khoo

Anastasia Khoo, Director of Marketing, Human Rights Campaign

Anastasia Khoo is one of the finest marketing professionals in the nonprofit sector and beyond. While she is best know for turning the Internet red with the marriage equality “red logo” campaign, her work before and since continues to be best in class. From leading and growing Human Rights Campaign’s profound digital presence to developing cutting edge public relations campaigns, she consistently performs ahead of the pack.

Anastasia conceived of a campaign on Instagram to develop awareness of the plight of LGBT Russians during the 2014 Sochi Olympics. By translating HRC’s most popular shirt, “Love Conquers Hate” into Russian and partnering with top tier celebrities like Mark Ruffalo and Matt Damon, who posted selfies on Instagram in the shirt, the campaign raised a substantial sum for LGBT Russian groups and helped amplify the issue during a busy media moment.