Winner: RED PR
In 2015, RED PR, a boutique beauty public relations agency, celebrated its 15th year in business, grew its staff and won several noteworthy awards. From 2015 to 2016, the agency aimed to amplify its positioning as specialists in the beauty segment. It takes a tremendous amount of dedication, effort and talent to thrive in the ever-saturated New York City public relations industry, and RED persevered.
Many clients have come through RED’s doors through the years with countless generous accolades, but RED’s success comes from high annual coverage for its clients at the end of the year as well as a stream of new business. The agency was able to use some of its expertise to secure valuable coverage for its executives. Five interviews were secured in outlets like The Huffington Post, Total Beauty and popular fashion PR blog PR Couture. Shifting RED’s industry perception as simply a place of work to something “pitchable” helped the team secure additional mentions on Yahoo! Finance.
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