In each edition of PR News we highlight takeaways from select articles as well as additions to the PR NewsResources Center, available to subscribers only at:
https://www.prnewsonline.com/subscriber-resources/
We welcome readers to suggest content for the Resources Center. Contact our editor at: [email protected]
Select Takeaways
Dirty Little Secret
- Dirty Little Secret (p.5): The KPIs you and your team obsess over are unlikely to interest the C-Suite. Its members want to know the ROI of your social media effort.
- Authenticity (pp1-4): An overwhelming majority of journalists (83%) say an accessible CEO increases a brand’s authenticity; strong majorities of journalists prefer interviews with in-house spokespeople over 3rd party reps.
NEW TO THE SUBSCRIBER RESOURCES CENTER
Yum! Brands’ 2017 Global Citizenship-Sustainability Report (Released July 2018): The parent of Taco Bell, KFC and Pizza Hut put a media push on this report last month when it was released. In a note to reporters, Yum! says the report’s different than previous editions because it’s “more data driven and reflects topics identified through [Yum!’s] first…materiality assessment.” We liked its emphasis on graphics over words.
Foreign Policy’s Submission Guidelines: Founded 47 years ago, Foreign Policy is one of the go-to periodicals of the U.S. foreign relations community. In just a few sentences its submissions guidelines provides an excellent template for brands and organizations seeking to create editorial guidelines for writing projects, including web sites and op-eds.