There you are, reporting to your CEO on the outcome of a recent PR campaign you spearheaded. Your excitement is contagious as the CEO wants to know more about the positive tone, product awareness and… Continued
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Questions All PR People Must Be Asking
April 26th, 2013 by Diane SchwartzOscar Wilde once said that the “question often arrives a terribly long time after the answer.” For sure, asking the right questions early and often is the answer to a lot of problems we face… Continued
5 Tips to Get Started With ‘Big Data’
April 12th, 2013 by Scott Van CampWith the demand for data scientists high, PR pros must think about how to leverage Big Data.
5 Tips for Flawless Video Production
April 10th, 2013 by Scott Van CampA new study reveals the true power of videos in reaching audiences through social media. But to realize that power, solid video production values must be adhered to.
Amid College Hoops Frenzy, a Football Game Offers Winning PR Play
April 8th, 2013 by Scott Van CampOn Saturday, a 69-yard football run by 7-year-old Jack Hoffman stole the PR spotlight away from college hoops—in a very good way.
Hashtags on Facebook? PR News Followers Say #notagreatidea
April 5th, 2013 by Scott Van CampWord has it that Facebook is looking to add a Twitter icon to it’s own pages: the hashtag. When asked about the move, PR News readers seemed #unimpressed.
Facebook Home Sets Mobile Bar High for PR Pros
April 4th, 2013 by Scott Van CampOkay, it’s not a phone, it’s an app. Be that as it may, Facebook Home makes the social network ubiquitous on Android phones.
Be Transparent: 3 Tips For PR Pros to Avoid Greenwashed Product Claims
April 3rd, 2013 by Scott Van CampThe majority of consumers are ready to punish brands who aren’t honest about their environmental claims, according to a new Cone Communications study.
Twitter’s Vine Could Have a ‘Reel’ Impact on Your PR Program
March 20th, 2013 by Scott Van CampAdrianna Giuliani of DeVries Global, who is set to present at the PR News Big 3 Digital PR Conference, says the immediacy of Twitter’s Vine video platform makes it a social tool to watch.