Archive:

Volodymyr Zelenskyy has employed numerous lessons from PR’s playbook. In the process, he’s remade himself and Ukraine from an underdog to a global favorite. Here’s what he can teach PR pros about high-stakes messaging.

The concept of transparency is a PR maxim. China’s attempt to silence its bad economic news shows you can run but can’t hide.

Communicators know about inclusivity and DEI. Today saw a news story that pushed against inclusivity. Perhaps it made Indigenous Peoples Day the saddest one in the holiday’s short history. It was filled with irony and a few PR lessons.

DirecTV failed to provide NFL Sunday Ticket users a timely response on why its product did not work for a second consecutive Sunday. 

PR is founded on a collection of concepts. Many are included in school and college textbooks. Here are some you won’t find in many texts.

It’s time for communicators to sharpen their pencils, dust off their notebooks and pay close attention to the world of NIL.

It’s great to have experienced crisis communicators. Yet some traditional crisis response tactics no longer work. Here are a few.

With experience in crisis, PR professionals may have to utilize their own tactics when it comes to diffusing an all-out brawl at a Thanksgiving family gathering. 

A trio of women has come forward with sexual harassment allegations against New York Gov. Andrew M. Cuomo, a PR nightmare for his office to say the least. For someone who was hailed as a great communicator during the early months of the pandemic, the governor has responded ineffectively. We asked PR pros what they would have done differently.

We hear from Payal Patel, communications director at Chicago’s Navy Pier on her communications philosophy, building a crisis communications war room and PR’s role in the tourism industry’s recovery.