Conference Sponsor

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Lawrence J. Parnell (BS; MBA)
Associate Professor and
Program Director
Masters in Strategic PR
The George Washington University

[email protected] 


Strategic Public Relations

The GW Master's Degree in Strategic Public Relations follows an innovative approach to building professional credentials that will position you to excel in this challenging profession. You’ll master core public relations skills and the practical application of strategic thinking.

You want to capture public attention, shape key policy debates, and earn the public trust as a successful strategic public relations professional. Yet you know the field is changing - you need to employ more than traditional methods in the new-media world. Online communication, viral marketing, and wireless technology have forever changed how information is shared. Leading PR practitioners must often fulfill public affairs and marketing roles in addition to traditional communications functions.

GW will deliver a comprehensive strategic public relations education that reflects this new reality. We bring real-world communications scenarios into the classroom so our students can develop a usable portfolio and master the skills needed to become a leading PR professional.

While the program takes advantage of GW’s connections in the Nation’s Capital, providing our students with an understanding of how politics and government impacts business, technology and communications, the program is not solely focused on preparing our students for careers in politics. Many of our students work at major PR firms or in communications roles with non-profits and corporations, and yes, some work on Capitol Hill or in the Executive Branch. This makes for an exciting mix which our students take advantage of and love, regardless of their career focus.

  • 11-course (33-credit-hour) Master's Degree in Strategic Public Relations
  • Designed for working professionals, classes meet Monday through Thursday evenings at the beautiful new Alexandria Graduate Education Center, just blocks from the King Street metro (Yellow or Blue lines)
  • The program is also offered in a fully online format
  • The degree can be completed in as little as one year; however the usual student takes two courses a semester, and finishes in two years