Erica Campbell Byrum
Assistant Vice President of Social Media
Erica Byrum is AVP, social media, Apartments.com, the online apartment listing website and its network of nine home rental sites powered by CoStar.
With more than 15 years in real estate marketing, Erica is an industry visionary whose expertise is rooted in social media and digital marketing to strengthen brand presence and increase revenue. Erica directs the business development, product marketing, sales and operations efforts for its social suite of products, a full-service offering that optimizes the online reputation and social media footprint for multifamily real estate properties.
Co-author of Youtility for Real Estate, Erica is well-known for revolutionizing social media and has become a top influencer and sought-after speaker at many marketing and industry conferences. A recipient of the PRNEWS Social Media MVP award, the Sarah Malone award and a two-time President’s Club winner, Erica also serves on the board of the Social Shake-Up Show. An accomplished marketing professional, her contributions have made a significant impact on large brands spanning multiple industries including residential and multifamily real estate, vacation rentals, commercial truck and equipment, and sports and entertainment.
Erica graduated Cum Laude from Old Dominion University in Norfolk, VA with a degree in sports management, a minor in marketing and played on the women’s division one soccer team. Hailing from CT, Erica and her family reside in Norfolk, VA.