Erica Campbell Byrum

Assistant Vice President of Social Media

Erica Campbell Byrum, assistant vice president of social media for CoStar Group (, is a real estate marketing expert with more than twelve years of experience, co-author of Youtility for Real Estate (with Jay Baer), a winner of the 2014 PR News Social Media MVP Award and the 2015 Sarah Malone Award. She was also a President’s Club winner in both 2016 and 2017. Erica is a well-regarded speaker at both national and state apartment associations. She is responsible for developing and managing her company's corporate social media roadmap and has pioneered’s strategic social media path through the launch of Social Concierge, a complete social media management, reputation management and resident retention offering. Erica also serves on the board for Old Dominion University's Letterwinners Alumni Chapter and The Social Shake-Up Show.