President and CEO
Eric Koefoot is an experienced software executive and an internet pioneer, having either founded or served as a senior executive for early-stage internet companies since 1996. He was the founding CEO and publisher of U.S. News Ventures, a branded internet publishing company funded in part by U.S. News & World Report. Prior to that role, he co-founded and headed Five Star Alliance, an eCommerce startup which became the largest independent booker of luxury hotels worldwide. In 2007, he sold Five Star Alliance for over a 20X return to investors in less than three years.
Prior to that, Eric served in various executive roles at Washington Post Newsweek Interactive (WPNI), including CFO, VP of Business Development, VP of Strategy, VP of Operations and Technology, and VP of Sales for the division. Prior to his tenure at WPNI, he worked for nine years as a financial executive in product development at Ford Motor Company, consulted at Deloitte Consulting, and founded a startup company, PrimeSource, which provided financial and strategic consulting services to Fortune 500 clients.
An accomplished Ironman and Olympic-distance triathlete, Eric was the co-founder and is currently the president and CEO of PublicRelay. PublicRelay is a market-leading enterprise software company that analyzes media for people responsible for complex brands and their communications strategies. In the past decade, they have partnered with clients like Merck, ADP, Experian, PNC Bank, IBM, and Northwestern Mutual to deliver the analysis that drives the planning and measurement of influencer engagement, reputation management, competitive landscape, message pull through, and more. Known for its innovation, superior data quality, and actionable insights, PublicRelay unlocks the answers its clients need to build strategic business plans.
Eric has an engineering degree from M.I.T. and an MBA from the Sloan School at M.I.T.