Jessica Placencia
Senior Marketing Manager
PR News
[email protected]

PR News Reveals  the 2018 Social Media Awards Winners at the Social Media Awards Luncheon, May 23 at the Yale Club in New York City

New York, NY May 23, 2018—PR News has announced the 2018 winners of the Social Media Awards, an annual program that highlights the best social media teams, digital leaders and the year's best social media campaigns across Facebook, Twitter, Instagram, YouTube and Snapchat, plus unique blogs and infographics.

Social media, communications, PR and marketing professionals from organizations big and small gathered at the Grand Ballroom at the Yale Club in New York City to celebrate the exceptional social media campaigns and teams that entered the program. The afternoon event featured a fireside chat with Jennifer Dulski, Head of Groups and Community at Facebook, who shared insiders on how to foster communities and stand out on social media.

View the Event Recap

Social Media Award Winners Include: 


  • Best Facebook Live Campaign: We Are Cisco - Culture Contributors
  • Best Marketing Campaign: DISH One Ten Creative - Die Hard
  • Best PR Campaign: NCR Corporation - New Global Headquarters Campus Campaign
  • Best Promoted Post: Weber Shandwick - Jibo Uses Social UGG to Drive Sales
  • Community/Engagement: BlueCross BlueShield of Western New York - The Official Health Plan of the Canalside Buffalo
  • Contests/Games: United Technologies Corp. - Engineer's Week Quiz
  • Social Good Campaign: CompTIA - Hurricane Harvey Donation Appeal
  • Use of Video: NOBODY - AARP: The Future of Healthcare


  • Best Marketing Campaign: SmartyPig by Sallie Mae - Spooktacular Sweepstakes
  • Best PR Campaign: SHIFT Communications - Machine Learning Enables Alteryx to Dominate on Social Media
  • Best Tweet Contest: JP Morgan and Chase Co. - Insecure vs. Chase Bank
  • Best Use of Hashtags: Sun Life Financial U.S. - #SunLifeDunk4Diabetes
  • Crisis Management Campaign: Sonshine Communications - FDOT: FL511’s Rapid Response during Hurricane Irma
  • Social Good Campaign: PepsiCo - Performance with Purpose


  • Best Contest: Newell Brands - Fans Win with Slime: Elmer's Glue and Kinetic Sand Partnership Catches the Slime Craze
  • Best Influencer: The Ritz-Carlton - Partnership with Trey Ratcliff for 80 Stays Around The World
  • Best Marketing Campaign: Rogers & Cowan - Sports Illustrated Swimsuit 2017 Launch
  • Best PR Campaign: UN Foundation - #EyeOnClimate
  • Best Story: Four Seasons Hotels and Resorts, NetJets, HL Group - Four Seasons x NetJets: European Escape
  • Best Use of a Photo: @WeAreCiscoisFamily
  • Campaign to Increase Followers: Newell Brands Get Slimed: Elmer's Glue Gains Fans Through Slime


  • Best Use of a Filter: Brownstein Group - Ikea National Chain Snapchat Geofilters
  • Snapchat Campaign: Northeastern University - Global Snapchat Takeover Map


  • Best PR Campaign: Volvo Trucks North America - The World's Largest Unboxing
  • Individual Video: Bayer Presents Luke Bryan Farm Tour - #HeresTotheFarmer

Best Blog: DEVENEY - Changes the Blogging Game

Best Infographic: - Netflix Infographic

Digital Leader of the Year: Alfred de la Cruz, BED Head

Best Social Media Team: PETA

To view the full list of winners and honorable mentions in the Facebook, Twitter, Instagram, Snapchat and Other campaign categories, visit:

For questions regarding the event and the awards call for entries, contact Jessica Placencia at [email protected]. For awards luncheon sponsorship inquiries, contact Katie Sullivan at [email protected].

The PR News Group is a go-to source that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators and marketers all while keeping them abreast of the latest news affecting their industries. For more information, visit