Many PR practitioners have limited control over the design elements of the corporate Web site, but for those who have some say in design (or for those who have total
jurisdiction over press sites and other PR-driven areas) a new study shows choosing the proper color scheme can be key. SpectraCom Strategic Planning and Research recently
surveyed close to 500 Web users on their opinions of color, navigation and pop-up windows. The data shows color is the most important factor in generating positive response to the
site, with pop-up windows (the absence thereof) following close behind. SpectraCom says preferences on color vary widely by audience, but if you're aiming to reach a diverse
audience, go for a muted color palette and avoid pop-ups. For more information including detailed breakouts of preferences by age and Internet experience, contact Neal Linkon, [email protected].
Selecting Your Color Palette
