Show me the money? Not anymore, at least not according to the team that put together the 2002 annual report for pharmaceutical giant Pfizer. While the traditional annual report has focused on bottom-line returns, Pfizer… Continued
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Media Insight: The Wall Street Journal Radio Network
March 15th, 2004 by PRNEWS
Dow Jones & Co. P O Box 300, Princeton, NJ 08543 609.520.4100 www.wsjradio.com The Wind Up To reach a significant number of business decision-makers - particularly as captives in their cars - The Wall Street… Continued
Cosmic New Concept to Scrub Away Your Troubles: Honesty
March 8th, 2004 by PRNEWS
Everyone is worried that the press is going to 'get' him. It's funny. Suddenly people in powerful jobs are so-o afraid peccadilloes will come whooshing out of the closet. If you hired a nanny without… Continued
Media Insight: Cold Pizza
March 8th, 2004 by PRNEWS
Walt Disney Co. 305 W. 34th St., 12th Flr. ,New York, NY 10001-2402 212.609.4500 www.coldpizza.tv The Wind Up ESPN, the undisputed champion of cable sports programming, has been trying to expand its brand lately, with… Continued
PR Fumbles at Univ. of Colorado Could be Costly
March 8th, 2004 by PRNEWS
In 1992 the Naval Investigative Service released a report on the September 1991 convention in Las Vegas of the U.S. Navy aviators' Tailhook Association. Its conclusion: 14 female naval officers and 12 female civilians were… Continued
"Had I accepted I have little doubt that by now I'd have been indicted, if not imprisoned, discipline not being one of my strong suits... It was a tempting offer. But in the end, I… Continued
From Dull to Dazzle: Vacuum Cleaner Launch in the U.S. Cleans Up
February 16th, 2004 by PRNEWS
What could be more exciting, sexy and scintillating than the launch of a new vacuum cleaner brand? It depends on how you look at it. That's the attitude execs at mid-sized PR agency Patrice Tanaka… Continued
Press Sings a Familiar Tune: It’s All About Relationships
February 16th, 2004 by PRNEWS
They're hard to contact and easy to annoy, so dealing with them requires a delicate balance. Editors, reporters, correspondents and producers who, for communication execs, often spell the difference between a PR story that gets… Continued
Chiming In…
February 9th, 2004 by PRNEWS
As part of the Counselors Academy study, we asked respondents what they would do specifically public relations-wise for several executives facing trial. Most of the opinions were serious, but a few had tongue-firmly-tucked-in-cheek. Richard Grasso:… Continued
Martha Stewart. John Rigas. Scott Sullivan. Although they have not been convicted of any crimes yet, the media have swiftly turned them into symbols of late-1990s greed run amok. And it's a fairly safe bet… Continued