Corporate communications professionals usually play a key role in the rollout of corporate change initiatives including mergers and acquisitions, restructurings, new visions and strategic imperatives. It is not surprising, therefore, that they are key players in the rollout of sustainability programs.
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Breaking Through the National Media Clutter
February 22nd, 2010 by PRNEWS
Courtesy of John Gogarty, senior vice president of Coyne PR, here are some questions that every PR team needs to address and answer if they’re having problems securing national media coverage.
Case Study: PR Propels California Menu Labeling Bill Into Law
February 8th, 2010 by PRNEWS
As a sponsor of landmark restaurant menu-labeling legislation (Senate Bill 1420), the California Center for Public Health Advocacy (CCPHA) enlisted the services of Bay Area-based Brown-Miller Communications to increase public understanding of and support for the nation’s first statewide menu-labeling law.
Change the Game With Hybrid PR Events
February 1st, 2010 by PRNEWS
It may still be a secret to some that the economy is slowly showing signs of recovery. However, if your company doesn’t take advantage of this rise in the economic landscape and capitalize on the… Continued
Don’t Let Celebrities Build Your Brand for You
January 18th, 2010 by SOPHIE ANN TERRISSE
Let’s stop for a minute to consider the “joys” of having a celebrity spokesperson. Tiger Woods may be the most recent celebrity spokesperson to explode in a client’s face, but he’s not the first. And… Continued
Tips for Going Grassroots
January 18th, 2010 by PRNEWS
Thanks to an integrated campaign that featured an effective grassroots element, Deveney Communication and the Fauboug Marigny Improvement Association successfully challenged government entities in New Orleans. John Deveney, CEO of Deveney Communication, reveals what it takes to run a successful grassroots campaign.
Deal Undone: Grassroots Campaign Quashes Planned Cold Storage Facility in The Big Easy
January 18th, 2010 by PRNEWS
Organization: Faubourg Marigny Improvement Association Agency: Deveney Communication Timeframe: January-June, 2009 “It’s a done deal.” That was the conclusion of just about every federal, state and local government official involved in the decision to locate… Continued
PR News Announces CSR Awards Finalists
January 18th, 2010 by PRNEWS
In challenging economic times, corporate social responsibility efforts could get short shrift, but that’s not the case for the CSR Awards finalists listed below, who have raised the bar in communicating CSR successes. The winners… Continued
Proactive Strategy, Digital Arsenal Drive Event Success
January 11th, 2010 by PRNEWS
Digital tools very often are critical to the success of PR events. Though they may be overshadowed in sexiness by digital and social media campaigns, PR-generated events—whether media events such as press conferences and product launches, or public and employee events like speaking engagements and town halls—are still going strong and are a key component of a PR professional’s mix
Responsibility from the Inside Out: Going Green Starts with Internal Awareness and Action
December 16th, 2009 by PRNEWS
Remember when your parents told you: “It’s not what’s on the outside that counts, but what you have inside that really matters?” Corporate America is adhering to that same sage advice. A closer look at… Continued