The lessons of Hurricane Katrina have not been lost on those in charge of the communications and public relations efforts relating to the impending arrival of Hurricane Isaac in New Orleans.
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How to Gain Credibility—From Blog to eBook
August 13th, 2012 by Ned Barnett
There's something about being a published author that give instant credibility to the author. Here's how to write and publish an eBook while repurposing the content for numerous other platforms.
How to Gain Credibility—From Blog to eBook
August 13th, 2012 by Ned Barnett
There's something about being a published author that give instant credibility to the author. Here's how to write and publish an eBook while repurposing the content for numerous other platforms.
YouTube Pushes for Transparency in Comments
July 25th, 2012 by jhudson
The video-sharing site is on the verge of prompting users to display their real names when commenting.
YouTube Pushes for Transparency in Comments
July 25th, 2012 by jhudson
The video-sharing site is on the verge of prompting users to display their real names when commenting.
Election 2012: Republicans Face Branding Choice With Rice, Palin
July 19th, 2012 by jhudson
Heading into the Republican Convention, the party may align with either Condoleezza Rice as a VP pick or Sarah Palin as a high-profile speaker. Either way, there may be PR fallout.
Election 2012: Republicans Face Branding Choice With Rice, Palin
July 19th, 2012 by jhudson
Heading into the Republican Convention, the party may align with either Condoleezza Rice as a VP pick or Sarah Palin as a high-profile speaker. Either way, there may be PR fallout.
It’s Now a Content Marketing World
July 17th, 2012 by Joe Pulizzi
The average company spends approximately 25% of its marketing budget on content creation—a figure that will likely grow over the next few years.
It’s Now a Content Marketing World
July 17th, 2012 by Joe Pulizzi
The average company spends approximately 25% of its marketing budget on content creation—a figure that will likely grow over the next few years.
More than a third of PR pros report directly to their CEOs. Here's how to make this critical relationship work.