Did Post-Super Bowl PR Campaign Backfire on Esurance?
February 3rd, 2014 by Matthew Schwartz
Esurance's ad buy was a shrewd play, combining paid and social media which has led to earned media—but not necessarily the kind the insurer wanted.
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Big Data: The Most Powerful PR Tool That Communicators Are Not Using
February 3rd, 2014 by John Roderick
In terms that will resonate with communications professionals, Big Data is really a lot like a giant survey, but better.
How To Bond With Executive Spokespeople
January 27th, 2014 by Andrew Gilman
At its core, media training prepares a spokesperson for an interaction with a reporter for print, broadcast or Web interviews. In groups or one-on-ones, the session is usually conducted before a specific event such as a product launch, feature interview, industry conference or challenging story; it can also be part of a general skills development session for the individual.
Yahoo’s Marissa Mayer Answers to ‘Me, Me, Me’
January 8th, 2014 by Diane Schwartz
A packed theater at CES welcomed the hour-long advertisement for Yahoo that CEO Marissa Mayer brought to the stage because, well, it was interesting and entertaining. It was about the most important people: us.
Don’t underestimate the appetite for the long version. You might be surprised by how many people will want to watch the entire documentary.
Beyonce’s New Album May Point to Different Tune for PR Professionals
January 6th, 2014 by PRNEWS
When pop-music sensation Beyoncé released her new self-titled album the artist pulled a George Costanza, albeit from a communications standpoint: She did the complete opposite of what was expected.
PR News’ PR Measurement Hall of Fame recognizes long-standing and continued efforts in advancing and championing PR measurement and research, and in promoting the importance and awareness of key metrics within the PR community. Please… Continued
PR News' Digital PR Summit, February 5, 2014, at the Westin San Francisco Market Street, will give you the digital communications edge within your organization and new skills you'll need to remain a communications leader… Continued
Google Crushes SEO Hack, Makes Rap Genius ‘Unsearchable’
December 27th, 2013 by
Google took enforcement of its SEO standards to extreme lengths Thursday after learning of suspect SEO practices used by popular lyrics website Rap Genius.
Benefits of Reciprocal Mentoring Apply to Both Sides of the Table
December 23rd, 2013 by Glynn Murph
Being a part of a global PR agency is a double-edged sword for a young professional: It is both freeing and intimidating. The career possibilities are endless and therein lies the dilemma.