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Honorable Mentions

March 24th, 2008 by
Annual Report AMERICAN BEVERAGE ASSOCIATION--2006 ANNUAL REVIEW ABA created a contemporary, visually dynamic piece focusing on 2006 as a "year of action." The review featured thematically arranged action: in schools (recycling), outside (environment), and within… Continued

Stakeholder Engagement

March 24th, 2008 by
Winner: Shell Oil Company Campaign: A National Dialogue on Energy Security Shell Oil Company needed a tune-up in 2006 after it was hit with several industry challenges in the United States. Plagued by issues including… Continued

PR News CSR Awards Finalists 2008

February 11th, 2008 by
CSR initiatives are all the rage, with celebrities and consumers alike taking a hard look at organizations' goodwill initiatives, be they green, sustainable, philanthropic, ethical, environmentally friendly or just plain good. But the following finalists… Continued

How to Pitch Like A Pro

December 11th, 2007 by
As PR practitioners, we're often caught in a quandary between clients and companies who want results and journalists who won't call you back because they want you off their backs. Unless, of course, they want… Continued
Campaign: 25th Anniversary and Brand Launch Winner: Susan G. Komen for the Cure & Weber Shandwick In its 25 years of existence, Komen has positively impacted millions of women affected by breast cancer, but, as… Continued

15 to Watch

November 12th, 2007 by
Rebecca Andersen, 28 When Rebecca Andersen joined Opnext in 2001, the laser technology company was on the cusp of major growth. Earlier this year, it went public, which not only globalized Opnext but has expanded… Continued