Communicators Beware: The Big Debate Around Big Data Is Heating Up
May 2nd, 2014 by
Placing limits on how data is used is certainly not going to make it go away. PR professionals still need to learn how to harness the power of Big Data.
Search Results for: john roderick%26o%3Drecent
Using Social Media as a Digital Life Preserver in Crisis Communications
April 22nd, 2014 by
While new technology allows teams to communicate with external parties quicker and more efficiently, these modes of connection have also come bearing new challenges.
For the past nine years, PRNEWS has inducted into its Hall of Fame leading lights of PR measurement for their long-standing and continued efforts in advancing and championing PR measurement, for promoting the importance and… Continued
Karl GudeGraphics Editor-in-ResidenceSchool of JournalismMichigan State University@karlgude Karl Gude has been creating news graphics since the late ’70s and is one of the few visual journalists who has worked for newspapers, newsmagazines and wire services.… Continued
CSR Awards: Facebook Communications Campaign
April 7th, 2014 by Chris Seymour
Winner: Hyundai Hope on Wheels and Finn Partners - Hyundai Hope On Wheels Drives Pediatric Cancer Awareness on Facebook Hyundai Hope On Wheels, Hyundai’s non-profit arm, has a mission to raise awareness and provide funding… Continued
Depending on how much access they have toward the C-suite, PR pros can enhance their value by counseling senior managers to be more transparent when communicating to the rank-and-file as well as other stakeholders.
Kati Dahm Community Manager, Social Media CommunicationsCisco Systems @KatiDahm @Cisco Kati Dahm manages the communication and engagement strategies across Cisco’s corporate social properties, driving and creating brand presence on new channels such as Vine, Google+,… Continued
The Gap Sends a Message About the Minimum Wage
February 24th, 2014 by Matthew Schwartz
The battle in Washington regarding raising the minimum wage is just getting started. But The Gap has decided to take a stand on the issue and, in the process, sent a strong message about its brand to both the public and its employees.
How to Manage the Worst Situations Using Basic Rules and Authentic PR
February 17th, 2014 by Mark Maley
Whether it’s the mayor of a city or the president of a corporation, it's crucial that the leader of the organization play a prominent role during a time of crisis.
Did Post-Super Bowl PR Campaign Backfire on Esurance?
February 3rd, 2014 by Matthew Schwartz
Esurance's ad buy was a shrewd play, combining paid and social media which has led to earned media—but not necessarily the kind the insurer wanted.