Search Results for: Klein Tools

White collar mismanagement and subsequent employee lawsuits, along the lines of the Texaco fiasco, are on the rise and crisis management plans will become key to how companies fare in the future. That's according to… Continued

Coke. Advil. Listerine. Kleenex. Each of these products has been around for a number of years, and has a high level of consumer recognition and trust. But how do the people who market these brands… Continued

Marketers at the National Jewish Center for Immunology and Respiratory Medicine (NJCIRM) of Denver, more than doubled the calls into their toll-free information line this summer after they aired public service announcements (PSAs) on TV… Continued

Despite conventional thinking, consumer education isn't just good public relations. It's a marketing tool that, when used effectively, can help you enter new markets, launch new products and services and win new customers. In healthcare,… Continued

As summer vacation draws to a close, it's goodbye Mom and Dad and off to school for many incoming college freshmen, and the transition from bedroom to dorm room can be a rocky one. But… Continued

Selecting the right speakers to communicate the appropriate messages at your next conference may be one of the most important public relations tasks. Considering that attendees most likely will remember the roster of speakers (only… Continued

Carnival Cruise Lines' recent handling of a Caribbean cruise gone awry says a lot about the way one of the world's largest cruise lines handles crisis PR. A cruise that began Nov. 15 was rocked… Continued

For PR practitioners who want another tool to help them do their jobs better, consider picking up "Webster's New World Dictionary of Media and Communications." The book was written by Richard Weiner and is being… Continued

To welcome PR professionals to the Public Relations Society of America's "Telling the Truth: Building Credibility in an Incredible World" conference in St. Louis, we're offering you some insight into James Hart Jr. -- vice… Continued

The rules and customs of cyberspace have joined those of Miss Manners. Although the rules of "Netiquette" are less formal than those of sending or faxing letters, there are many dos and don'ts especially when… Continued