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â–¶ Creativity an Influential Force in Business: The C-Factors Survey, fielded by Allison+Partners and polling leading CEOs, CMOs and other senior executives, finds creativity as one of the most influential forces driving today’s global economy, with 96% of respondents citing it as among the top elements they are looking to harness to advance their business in the years ahead. This is an 18% increase from 2011. Key findings from respondents include:
• 100% see building winning experiences as vital to business success, saying a holistic approach to communication with limited silos between marketing, advertising and PR will also occur;
• 85% think we have entered the “engagement” economy, with 96% affirming that creativity is critical to economic success today;
• 86% view their organizations as having become more creative within the last two years, with 81% seeing this trend continuing; and
• 94% of CEOs and CIOs, and 92% of CMOs will place an increasing emphasis on creatively inspired communications in the years ahead.
Source: Allison+Partners
â–¶ More Than Half of Top Brands on Instagram: Simply Measured finds that 54% of the Interbrand 100 companies use Instagram, the mobile photo editing and sharing app. The study finds that the platform has grown 35% among brands in the last quarter, outpacing the growth of other social networks including Google+ and Pinterest. Other findings include:
• Brand activity has also increased: 34% of the Interbrand 100 now post at least one photo per week, up from only 26% one quarter ago.
• Cross channel activity is powerful: The Instagram-Facebook combination has proved very valuable for brands. More than 90% of Instagram photos posted by brands were also shared to Facebook, allowing consumers to engage natively on both platforms. Brands actively cross post to Twitter as well, with 60% of photos being tweeted.
• It’s still early, but the time is now: Only eight companies on the Interbrand 100 have more than 100,000 followers, however those brands have seen an average 48% increase in followers quarter over quarter.
• “Lo-fi” remains the most trusted Instagram filter among brands . PRN
Source: Simply Measured