Honoring the Best of the Best

Here they are: the top campaigns and agencies in PR. Our Platinum issue features a record number of categories (more than 40) and a record number of entries. Make no mistake, these winners and honorable mentions are the cream of a bumper crop, and were feted at a stellar luncheon on Sept. 14 in New York.

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Small PR Firm of the Year

Winner

• Henson Consulting
• InkHouse Media + Marketing

Honorable Mentions:

  • Airfoil Public Relations
  • HORN
  • InkHouse Media + Marketing
  • Schnake Turnbo Frank | PR
  • Walker Sands Communications

 

Midsize PR Firm of the Year

Winner

• Cone Communications
• Makovsky + Company

Honorable Mentions:

  • Coyne Public Relations
  • MWW
  • Peppercom
  • PMKBNC

 

Large PR Firm of the Year

Winner

• Ogilvy Public Relations
• Weber Shandwick

Honorable Mentions:

  • Cohn & Wolfe
  • GolinHarris
  • Ketchum
  • Waggener Edstrom Worldwide

 

Anniversary

Winner

Henson Consulting - Henson Consulting Perfectly Plates Lettuce Entertain You 40th Anniversary

Honorable Mentions:

  • Axiom Marketing Communications with The Village Company – Mr. Bubble’s 50th Birthday Bash
  • Hill+Knowlton Strategies – Tenet Care Fund Birthday Celebration
  • The Marcus Group - Forty for Goodness Sake
  • Qorvis Communications, LLC – Operation HOPE 20th Anniversary Opportunity Bus Tour from Chaos to Community
  • San Francisco Symphony Centennial Celebration

 

Annual Report

Winner

• Entergy Corp. - Entergy Corporation's Low-Income Customer Progress Report
• NYU Langone Medical Center - 365 Days of Excellence: 2012 Annual Report

Honorable Mentions:

  • AICPA - Change. Vision. Opportunity.
  • American Red Cross - Down the Street, Across the Country, Around the World
  • Baylor Health Care System - 2011 Report to the Community: Innovation for Each Patient's Sake
  • Charles Schwab Corp. – What I’ve Heard
  • Dresser-Rand with Eric Mower + Associates    – Operation Excellence
  • Golden Gate National Parks Conservancy - 2011 Report to the Community
  • The Port Authority of New York & New Jersey - Aviation Highlights 2010 
  • UT Southwestern Medical Center - 2011 Southwestern Medicine
  • Weber Shandwick - The Yawkey Foundations 2011 Grants Report

 

Blog

Winner

Apriso Corp. - Building Thought Leadership for a “Manufacturing Transformation”

Honorable Mentions:

  • Cone Communications – What Do You Stand For?
  • Edelman – HP's 367 Addison Avenue Blog: The Ultimate Online Resource for SMB Success
  • ESPN - ESPNFrontRow.com, ESPN's public facing corporate blog
  • Makovsky + Company - Pennies for Your Thoughts: Driving Growth and Reputation Through "My Three Cents"
  • Peppercom – Steve Cody's RepMan
  • Scholastic Inc. – On Our Minds @Scholastic

 

Branding

Winner

Hanna Lee Communications - Campari's "Year of the Negroni"

Honorable Mentions:

  • Catholic Charities Brooklyn and Queens - I'm for Brooklyn and Queens
  • Edelman - Pantone Color of the Year: Making a Brand Synonymous with Color
  • Fresenius Kabi/APP Pharmaceuticals - Stand Tall
  • General Motors Corp. with Weber Shandwick  - Closing the Perception Gap: Compelling Content Helps Drive More Consumers to GM’s Revamped Vehicles
  • Ketchum -  DoubleTree by Hilton Cookie CAREavan Across America
  • McDonald’s USA and GolinHarris - National Hiring Day: I Love My McJob
  • Redbox: The Entertainment Destination
  • RF|Binder - Dunkin’ Donuts: America Runs on Dunkin’, Dunkin’ Donuts Runs on PR

 

Cause-Related Marketing

Winner

Bristol-Myers Squibb - Turning the HIV Fight into a Movement

  Honorable Mentions:

  • The Mosaic Company - Home Runs for Food
  • The Clorox Company - Power A Bright Future
  • Cooney/Waters Group - Voices of Meningitis: Urging Moms to Vaccinate their Preteens and Teens
  • Esurance - The Trevor Project
  • Exponent PR  - Caribou Coffee Brews Hope for a Cure
  • Hunter Public Relations  - Drops of Good: The Maxwell House Community Project
  • MSLGROUP Americas - Pepto-Bismol Throws a Feast for All
  • Porter Novelli Melbourne and Alzheimer’s Australia  - Fight Dementia
  • Samsung Electronics America with Weber Shandwick - Solve for Tomorrow
  • Tide with DeVries Public Relations - Tide Loads of Hope Spreads to Help Haiti

 

Community Relations

Winner

Massachusetts Mutual Life Insurance Company - MassMutual's Tornado Relief Efforts

Honorable Mention:

  • Cooper City Utilities – You Win: We All Win
  • Davies – Bridging to a Sustainable Future
  • Hart – Republic Services Transition Campaign
  • Henry Schein Cares - American Dental Association’s Give Kids a Smile Program
  • InkHouse Media + Marketing and Raytheon Company – 2011 Raytheon Pi Day
  • Integrate Public Relations - Care2Spin benefitting Easter Seals Greater Houston
  • Lockheed Martin IS&GS - STOP. THINK. CONNECT. Lockheed Martin Cyber Security Awareness Month
  • Marmillion + Company – Blue Ribbon Resilient Communities for a Resilient Gulf Coast
  • Minnesota Pork with Weber Shandwick – Oink Outings: A Passion for Pork, From Farm to Fork
  • Philips Electronics North America Corp. – Philips Cares Employee Volunteerism Program
  • U.S. Army with Weber Shandwick – Building an Army of Advocates

 

Crisis Management

Winner

Massachusetts Mutual Life Insurance Company - MassMutual's Tornado Relief Efforts

Honorable Mentions:

  • 2K Sports - NBA 2K12
  • Community Partnership of Southern Arizona - When Fear Ruled the Headlines: Crisis Response to the January 8, 2011 Tucson Shootings
  • Dominion Resources – Hurricane Irene
  • ESPN - ESPN "Linsanity" Headline
  • Heineken USA - Beer Recall: Creating a Successful International Communications Brew
  • JPA - Major Healthcare Association’s Response to Investigative Series
  • MWW - Flight Plan for the Future: JetBlue Preserves Its Direct Relationship with Pilots
  • Ogilvy Public Relations - Fighting Fire with Fire: Resetting the Media Dialogue for Mexico

 

Employee Relations

Winner

MWW - Flight Plan for the Future: JetBlue Preserves Its Direct Relationship With Pilots

Honorable Mentions:

  • American Airlines with Weber Shandwick - Making Bold Moves: American Airlines Makes Biggest Aircraft Order in History
  • Bacardi Limited - Engaging Employees in Celebrating 150 Years of Bringing People Together
  • Brigham and Women’s Hospital - The Brigham Way 2011
  • Latham & Watkins LLP – Start Well
  • NextEra Energy - Reversing an Alarming Safety Trend
  • Philips Electronics North America Corp.  - We are Philips
  • Syngenta – Growing Stronger Together: How the Internal Communications Team Shaped "One Syngenta"
  • Dell and WPP Team Dell - Dell's "The Power to Do More" Campaign Launch

 

Event Marketing

Winner

RF|Binder and Malaysia External Trade Development Corp. (MATRADE) - Malaysia Kitchen for the World 2011

Honorable Mention:

  • AICPA - 2011 AICPA Accounting Competition
  • Avocados from Mexico and CRT/tanaka - Avocado Takedown: No Guacamole Allowed
  • Grow Marketing - Levi's Mirror, Mirror....What's My Curve ID?
  • Humana - 2011 AEP Campaign
  • Ketchum -  DoubleTree by Hilton Cookie CAREavan Across America
  • MWW - Bowling Industry Rolls a Strike: U.S. Open Comes to Cowboys Stadium
  • PepsiCo with Weber Shandwick – PepsiCo Imagines the Future of Digital at SXSW 2012
  • Qorvis Communications, LLC – Horatio Alger Special Concert to Promote Awareness in PA

 

External Publications

Winner

Ogilvy PR with Merck Pharmaceuticals - Healthy Beginnings for Babies

Honorable Mentions:

  • The Axis Agency - Culture Magazine
  • Davies - Telling a Powerful Story
  • Hitachi America, Ltd. - Hitachi North America Group Company Brochure
  • The Mosaic Company – Sustainability Report
  • Novartis Consumer Health - Turbo and Scott
  • U.S. Postal Service – Postal Facts 2011
  • UT Southwestern Medical Center  - 2011 Southwestern Medicine

 

Facebook Campaign

Winner

American Airlines with Weber Shandwick -  Mystery Miles: More Than 230,000 Take Flight on Facebook With the AAdvantage Program

Honorable Mentions:

  • Anaheim/Orange County Visitor & Convention Bureau – Share Our Sunshine
  • Integrated MarketingWorks – The Avocados from Mexico “Wake Up a Winner” promotion
  • Disney Consumer Products - Disney Baby
  • Essilor of America with Weber Shandwick – Combatting the Enemies of Clear Vision with Captain Crizal
  • Foundation for Eye Health Awareness with Weber Shandwick - Make a Spectacle of Yourself with Think About Your Eyes
  • MSLGROUP Americas - Pepto-Bismol Throws a Feast for All
  • RF|Binder and Talenti Gelato e Sorbetto - Share the Love
  • Wisconsin Department of Tourism - Travel Wisconsin's Summer Fun Report

 

Financial/Investor Relations

Winner

SHIFT Communications - Appirio’s $60m PR Campaign

Honorable Mentions:

  • CA Technologies - Enhanced Capital Allocation Program
  • CCG Investor Relations Strategic Communications - Clear Media Ltd. and CCG Investor Relations: We Can See Clearly Now - A Fast Growing Outdoor Advertising Company Builds a Strong Wall Street Following
  • IndoPacific Edelman - ABM Investama IPO Communication Program
  • S2Publicom - Arcos Dorados IPO
  • Strategic Public Relations Group – Melco Crown Entertainment Hong Kong Primary Dual Listing

 

Global PR Campaign

Winner

Walt Disney Studios Motion Pictures - Disney's The Muppets Global Publicity

Honorable Mentions:

  • Bacardi Limited - Celebrating 150 Years of Bringing People Together
  • Bayer AG – Global Introduction of the LIFE Corporate Values at Bayer
  • Financial Times – Launch of FT Mobile Web App
  • Hilton Hotels & Resorts - Announcing an Authentic Experience for Chinese Travelers
  • IEEE with Weber Shandwick - Raising IEEE's Profile from São Paolo to Shanghai
  • Weber Shandwick - Mobil 1 Car Swap

 

Green PR

Winner

NASCAR - NASCAR Green

Honorable Mentions:

  • APRA Porter Novelli – My Green City 2011
  • Diageo PLC – Glass is Good
  • MWW - MWW: Making MWW Matter More
  • O'Malley Hansen Communications - HanesBrands Uses Green for Good in Latin America
  • Türk Telecom – Environment Friendly Communications Campaign
  • The Walt Disney Company - Disney Kids and Nature Celebration

 

Influencer Communications

Winner

RF|Binder and Band-Aid Brand – Band-Aid Brand Rescues Fashion Emergencies

Honorable Mentions:

  • APCO Worldwide Washington, D.C. – Stop Air Tax Now
  • Doral Bank - Women of Success (Mujeres d Exito)
  • GolinHarris - McDonald’s Influencer Communications Plan/Building Brand Trust
  • Mom Central Consulting – Whirlpool Test-Drive Campaign
  • Edelman Frankfurt - How to couple David and Goliath: The Novartis midwife project
  • Porter Novelli – The Laughing Cow Community Leaders
  • Rogers & Cowan – Jenny Packham for Gossip Girl
  • SHIFT Communications - Influencers Join the Block Party
  • WALK PR - Your Photo. Your Right.

 

Internal Publication

Winner

Kaiser Permanente - The Source: The Newsletter for Procurement and Supply

Honorable Mention:

  • Bally Technologies – Your Voice
  • Disney Interactive  - Disney Interactive Energizes Employee Community Via "Interface" and "Portal" News Channels
  • Maryland Dept. of Business & Economic Development - myDBED
  • The Mosaic Company - Grow Magazine
  • MWW - 2012 Corporate Citizenship Report: Promise and Practice
  • Pratt Institute - Prattfolio Magazine: 125th Anniversary Commemorative Issue
  • Southwest Airlines - Southwest Airlines' LUVLines: Communicating to 43,000 Employees in more than 70 locations nationwide

 

Marketing Communications

Winner

AICPA - ThisWaytoCPA

Honorable Mentions:

  • Adobe Systems – Adobe Launches Creative Cloud and Sparks a Corporate Brand Transformation
  • Baptist Health South Florida – South Florida Meets the New West Kendall Baptist Hospital
  • Downy with DeVries Public Relations  - Downy Puts Mike in the Window for Clean Sheet Week
  • Exponent PR - Novartis Uncovers the Dirty Truth about Fleas
  • InterContinental Hotels Group – IHG's Check It Free Promotion
  • The Reading Hospital and Medical Center - HeartSAFE Berks County
  • School of Journalism and Mass Communications, University Of South Carolina - The Great Weiner War of 2011, Lulu's Hot Dogs

 

Media Event

Winner

• Ogilvy PR with National Heart, Lung and Blood Institute - The Heart Truth Red Dress Collection 2012
• Waggener Edstrom Worldwide – Microsoft Office 365: Launching collaboration for everyone from the smallest businesses to the largest

Honorable Mentions:

  • Chandler Chicco Agency on behalf of Sanofi US - Get Back In Rhythm
  • GolinHarris for Nintendo of America - Nintendo Drives Mario Kart 7 to a New Dimension 
  • MSLGROUP Americas - Prilosec OTC & Larry The Cable Guy Coach Football Fans on "A Better Way to Tailgate"
  • Red Agency - Foodbank Australia: Bridge the Hunger Divide
  • Weber Shandwick - Mobil 1 Car Swap
  • Powell Tate - Highlighting Weight Watchers as a Leader and Partner in Public Policy Conversations on Reversing the Obesity Epidemic

 

Media Relations

Winner

• General Motors Corp. with Weber Shandwick -Closing the Perception Gap: Compelling Content Helps Drive More Consumers to GM's Revamped Vehicles
• GolinHarris for Nintendo of America - PR Barks Up the Right Tree by Naming Uggie as Nintendo's First Spokesdog

Honorable Mentions:

  • Hill+Knowlton Strategies – Tracking health reform all the way to the Supreme Court
  • Makovsky + Company – Launching a New Category in Vision Technology and Building a National Sales Network
  • McDonald’s USA and GolinHarris – McDonald’s Commitments to Improved Nutrition Choices
  • MWW - Re-Shaping Zumba's Image from Dance Workout Phenomenon to Global Multimedia Giant
  • National Restaurant Association - Kids LiveWell
  • NBC Entertainment – Smash
  • Ogilvy PR with Blurb - Bringing Your Story to Life
  • Samsung Telecommunications America - Samsung Mobile Blows Away Tablet Competition with Launch of the Galaxy Tab 10.1
  • Symantec Corp. and Connect Marketing - Symantec Honey Stick Project
  • The Venetian Resort-Hotel-Casino - The Venetian and The Palazzo Las Vegas Announce First-Ever Winter in Venice Holiday Celebration

 

Multicultural

Winner

Hilton Hotels & Resort - Announcing an Authentic Experience For Chinese Travelers

Honorable Mentions:

  • Bristol-Myers Squibb - Turning the HIV Fight into a Movement
  • Cigna – Haitian Creole Triangular Postcard
  • Euro RSCG Worldwide PR with Transitions Optical, Inc. – Creating Cultural Connections to Reinforce Eye Health Leadership
  • Flowers Communications Group - MillerCoors Urban Entrepreneurs Series
  • Ogilvy PR with National Heart, Lung & Blood Institute – The Heart Truth
  • Ogilvy PR with National Kidney Disease Education Program - Kidney Sundays Helps African Americans Understand their Risk for Kidney Disease
  • Porter Novelli – SOYJOY: "Yo SOY" Hispanic Campaign
  • Time Warner Cable – Hispanic Heritage Month Campaign - El Reto Fast Five

 

Online Communication

Winner

Cohn & Wolfe with Valvoline - Guaranteeing a New Era in Polling: Valvoline & SportingNews.com Team to Empower Fans

Honorable Mentions:

  • Ames Scullin O'Haire - Piedmont Healthcare Launches HealthWatchMD
  • County of Los Angeles, Chief Executive Office - LA County Goes Digital With Annual Report
  • IEEE with Weber Shandwick - Digital Storytelling to Advance IEEE's Technology Leadership at CES
  • Indianapolis Airport Authority - Maximizing IND's "front door to the city" during Super Bowl XLVI
  • InkHouse Media + Marketing – InkHouse for Zmags: Meet the Connected Consumer
  • Marina Maher Communications – Robitussin 100,000 Simple Acts of Relief Sweepstakes and Last Names Giveaway
  • Porter Novelli - SOYJOY: "Yo SOY" Hispanic Campaign
  • rbb Public Relations with AlphaStaff - Superheroes of HR

 

Online Press Room/Media Center

Winner

 

Rotary International Media Center Powered by Synaptic Digital

 

Honorable Mention:

  • AICPA - AICPA Press Center Redesign
  • Bally Technologies - Bally Online Newsroom
  • Cisco Systems – The Network: Cisco's Technology News Site
  • Diamond Public Relations – Online Media Resource Center
  • NASCAR Integrated Marketing Communications - NASCARMedia.com

 

Podcast and/or Videocast

Winner

American Chemical Society - Bytesize Science

Honorable Mentions:

  • Carmichael Lynch Spong with WebmasterRadio.FM - Untying the Purse Strings of America’s Most Powerful Consumer
  • Dixon Schwabl and Greater Rochester Enterprise - Eyes On The Future Radio Show
  • National Shooting Sports Foundation - NSSF’s Shooting Sportscast
  • Scholastic Inc. - Coming to America: Ellis Island - A Virtual Field Trip
  • Strategic Public Relations Group – SouthGobi Resources Ltd - Global live webcast of financial results presentation

 

PR on a Shoestring

Winner

• American Academy of Ophthalmology - Want Scary Eyes? The Dangers of Non-Prescription Decorative Contact Lenses
• Porter Novelli – SOY JOY: "Yo SOY" Hispanic Campaign

Honorable Mentions:

  • American Red Cross - Save-a-Life Saturday
  • Disney Consumer Products - Disney Introduces AppMATes Mobile Application Toys
  • Edelman - Pantone Color of the Year: Making a Brand Synonymous with Color
  • Fleishman-Hillard Kansas City - Talking Sex Together (TxT): Going Mobile with Sex Ed and Teen Pregnancy Prevention
  • Formula - Native Union POP Phones Launch
  • National Restaurant Association - Kids LiveWell
  • Ogilvy Public Relations - The Guinness Storehouse: The Friendliest Place on Earth for St. Patrick's Day
  • Osborn Barr - 2011 Monsanto America's Farmers Mom of the Year Contest
  • Qorvis Communications, LLC  - Operation HOPE 20th Anniversary Opportunity Bus Tour: From Chaos to Community
  • Reading Is Fundamental - Book People Unite
  • Red Agency - Foodbank Australia: Bridge the Hunger Divide

 

Press Release

Winner

Southwest Airlines - Southwest Airlines Introduces New Era of Customer Comfort and Sustainability with Evolution of Cabin Interior Design

Honorable Mentions:

  • Bally Technologies – U.S. Marine Wins $2.9 Million on Bally Slot Machine
  • Domino’s Pizza – New Domino’s Chicken & Bacon Carbonara Artisan Pizza & “No” Campaign
  • Howard Johnson International - Howard Johnson’s Don Draper Promotion
  • Reading Is Fundamental - Book People Unite

 

Pro Bono

Winner

three on behalf of the Georgia Dental Association - Georgia Mission of Mercy Communications Plan
• Turner Broadcasting Broadcasting and Greenwich Hospital – 2011 Under the Stars Gala

Honorable Mentions:

  • Hart  - Summer Food Program on behalf of ProMedica
  • KC Projects LLC  - Shelby Humane Society
  • The Marcus Group – Little Kids Rock
  • Red Agency - Foodbank Australia: Bridge the Hunger Divide
  • Turkcell - Turkey’s Money-Box for Van

 

Product Launch

Winner

Cone Communications - My Underwear is Cooler Than Yours: Jockey Launches Staycool Collection

Honorable Mentions:

  • American Girl, LLC with Weber Shandwick - The Music of American Girl: Partnering in Perfect Harmony
  • Coburn Communication - SOMEDAY By Justin Bieber Fragrance Launch
  • Cohn & Wolfe with Valvoline - Valvoline NextGen: Launching a "Green" Motor Oil without Making Influencers See Red
  • Impress Labs   - Deca Technologies Launch
  • Hellerman Baretz Communications - 7,000 to 1:  Holwell Shuster & Goldberg New Law Firm Launch
  • Hill+Knowlton Strategies - The Force is Strong with "Star Wars: The Complete Saga" on Blu-ray
  • Sprint and Stanton Communications - Taking Mobility to a Whole New Dimension
  • The Venetian Resort-Hotel-Casino  - The Venetian and The Palazzo Las Vegas Announce First-Ever Winter in Venice Holiday Celebration

 

PSA

Winner

Chamberlain Healthcare Public Relations - Kids Kicking Cancer PSA Campaign & Breath Break App Launch

Honorable Mentions:

  • AICPA - Feed the Pig
  • American Academy of Ophthalmology - Want Scary Eyes? The Dangers of Non-Prescription Decorative Contact Lenses
  • American Beverage Institute – Negligent Driving
  • PR Newswire Association LLC & Feinstein Kean Healthcare - Choose You Over the Flu: Public Service Announcement for Families Fighting Flu
  • Rx Mosaic Health - Check Out Your Gout
  • Ogilvy PR with U.S. Department of Veterans Affairs - Faces of TBI

 

Public Affairs

Winner

Nyhus Communications - Washington United For Marriage Launch

Honorable Mentions:

  • Arizona State University - Tempe Coalition’s 21 or Too Young Campaign
  • Entertainment Software Association with Weber Shandwick - Protecting the First Amendment in a New Era of Communications Media
  • FTI Consulting - Allstate/National Journal Heartland Monitor Poll
  • Hill+Knowlton Strategies -  American Action Forum Elevates Expert Voices on Affordable Care Act During Historic Supreme Court Oral Arguments
  • Illinois Tollway -  Move Illinois: The Illinois Tollway Driving the Future
  • Ogilvy Public Relations Worldwide Taipei - Taiwan, Rice Up!
  • Powell Tate/Weber Shandwick - Keeping the Promise: Advancing the Artificial Pancreas for the Millions of Americans with Type 1 Diabetes 
  • Rusnano - Nanotechnology Public Awareness Program for Russia
  • Stratacomm and UNICA - A Sweeter Alternative: Ending the Tariff on Sugarcane Ethanol
  • Waters Corp. and GolinHarris - Building a Global Network of Partnerships to Improve Food Safety
  • Weber Shandwick - Communications for Democracy: Supporting Nigeria's Elections

 

Re-Branding/Re-Positioning

Winner

• MWW - Remaking Jimmy Dean from a Sausage Brand into a Breakfast Brand
• Ogilvy Public Relations - Taking Ford Further

Honorable Mentions:

  • ComBlu - Repositioning an Iconic Brand: Encyclopaedia Britannica
  • Cone Communications – Fiber One Great Taste Campaign
  • General Motors Corp. with Weber Shandwick - Closing the Perception Gap: Compelling Content Helps Drive More Consumers to GM's Revamped Vehicles
  • Grow Marketing - Dockers “Are You an Alpha Fan?”
  • Intuit - Establishing Intuit as an Innovative Growth Company
  • Newlink Communications – Barrick: Turning a Complex Crisis into Gold in the Dominican Republic
  • Siemens Corporation with Weber Shandwick -  Cities as Customers: Branding Siemens as Today’s Go-To City Expert

 

Research & Measurement

Winner

PRIME Research – Changing Behavior Through PR: Earned Media Boosts Campaign Effectiveness During Medicare Open Enrollment

  Honorable Mentions:

  • Allstate Insurance Company – Strategic Reputation Management
  • The Mosaic Company – "I Am Mosaic" Campaign
  • Determinus (part of the Chandler Chicco Companies)  – The STOP Obesity Alliance
  • Siemens Corporation with Weber Shandwick – Cities as Customers: Branding Siemens as Today's Go-To City Expert

 

Satellite Media Tour

Winner

RF|Binder and McGraw-Hill Education - Tablets and Devices: An Educational Frontier

Honorable Mention:

  • American Red Cross – American Red Cross Remembers Haiti: Years One and Two
  • GolinHarris - Breathe Right’s Breathe Better. Sleep Better. Challenge
  • Macy’s - Celebrity Chef Rick Bayless Brings "The Macy's Culinary Council Thanksgiving & Holiday Cookbook" to Life During SMT
  • MilkPEP with Weber Shandwick – REFUEL: got chocolate milk? Campaign: "my After"
  • Rx Mosaic Health - Check Out Your Gout

 

Social Media

Winner

• The Clorox Company - Check-in for Check Ups
• Formula - PERT Plus “Hair Wars”

Honorable Mentions:

  • American Academy of Ophthalmology - Want Scary Eyes? The Dangers of Non-Prescription Decorative Contact Lenses
  • Conagra Foods with Edelman Digital - Slim Jim Online Community Management
  • CRT/tanaka - “Like Bissell, Love Pets: A Facebook Campaign to Help Pets Find Forever Homes”
  • Fuse LLC – Gatorade’s Go All Day Sessions
  • HORN - Tech the Halls: HORN Turns Reporters into Rockstars
  • Major League Baseball - MLB Fan Cave
  • McDonald’s USA and GolinHarris - Introducing Chicken McBites: Bite-Sized Enjoyment
  • Porter Novelli - HP hosts “Inkology at Home: Ink Challenge”
  • Porter Novelli - SOYJOY: “Yo SOY” Hispanic Campaign
  • Red Agency – Mortein: Kill or Save Louie the Fly

 

Speeches

Winner

U.S. Postal Service – Purple Heart with Ribbon Forever Stamp Dedication

Honorable Mentions:

  • American Osteopathic Association – “Thinking Osteopathically”
  • Cars.com – Best of 2011 Welcome Speech
  • The Mosaic Company  - University of Tampa Fellows Forum Speech
  • Office Depot Foundation – “Leadership Strategies for Nonprofit Organizations”
  • Pacific Gas and Electric Company – Bay Area Council California Outlook Conference Speech

 

Trade Show/Event PR

Winner

Hill+Knowlton Strategies - Ford Motor Company at CES 2012: We are a Technology Company

Honorable Mention:

  • Bell Helicopter - Bell 525 Relentless Product Launch
  • Disney Consumer Products - Cars 2 Revs Up American International Toy Fair
  • GolinHarris for Nintendo of America  - Nintendo PR Drives Mario Kart 7 to a New Dimension
  • International Game Technology  - IGT Launches Its Ghostbusters Slots at G2E, Slimes the Competition
  • MWW - Jimmy Dean Launches No Kid Hungry Initiative at BlogHer '11
  • Toy Industry Association - 109th American International Toy Fair,
  • UN Foundation, 92Y, Mashable – Social Good Summit

 

Twitter Campaign

Winner

• American Airlines with Weber Shandwick - #AAGalaxy: American Airlines Socializes New In-Flight Entertainment Offering with Twitter Hashtag Promotion
• Association of American Railroads - Freight Rail Twitter

Honorable Mentions:

  • Arketi Group – 2012 Technology Tweet Tournament
  • Disney Consumer Products – Disney Living RT2WIN Sweepstakes Campaign
  • Hill+Knowlton Strategies and salesforce.com - Desk.com: Bringing the Social Revolution (And Burritos) To Small Businesses
  • McDonald’s USA and GolinHarris – Perfect Pair: Frozen Strawberry Lemonade
  • RF|Binder and Scharffen Berger Chocolate Maker - Scharffen Berger Daily Retweet Contest
  • San Diego Gas & Electric - Pacific Southwest Event
  • Waggener Edstrom Worldwide & tenfour – Tweet-A-Beer
  • WCG – Hershey’s Cookie Headquarters

 

Video Program

Winner

Resolute Consulting - Brookfield Zoo: Operation Rhino

Honorable Mentions:

  • Counterpart International - Filling Stomachs, Feeding Minds in Senegal
  • Disney Consumer Products - Disney*Pixar Cars 2 Toy Fair Video Campaign
  • GM Western Region Communications & Weber Shandwick - Chevy Drive N Date Revs Up Speed Dating Like Never Before
  • Hunter Public Relations - Hunter PR Presents: “Stuff PR People Say”
  • Lockheed Martin Corp. – JAGM "Go In Cool" Whiteboard Video
  • Orange County Transportation Authority - OCTA "Catch a Ride on Metrolink" Music Video
  • Ogilvy PR with U.S. Department of Veterans Affairs - From Surviving to Thriving
  • United States Postal Service Corporate Communications - Systems at Work

 

Web Site Marketing

Winner

Home Front Communications - Freight Rail Works

Honorable Mentions:

  • Accenture - Accenture Corporate Website Redesign
  • The Ayn Rand Institute – Atlas Shrugged Video Contest
  • Bell Helicopter – Bell 525 Relentless Product Launch
  • Feinstein Kean Healthcare – Partnering for Positive Action…Sharing Stories from the Frontlines of the ViiV Healthcare Effect
  • Moet Hennessy, Hennessy Brand - KAWS x Hennessy Press Release with QR code
  • Ogilvy PR - IRS Free File: The "Less Taxing" Way to Prepare and e-File Federal Taxes
  • Waggener Edstrom Worldwide – Sasquatch Music Festival

 

Word of Mouth/Viral

Winner

Marina Maher Communications – Head & Shoulders’ Mane Man Delivers Legendary Results by Scaring “Guy’s Guys” All Over the World

Honorable Mentions:

  • Buffalo Wild Wings with Fleishman-Hillard – Save our Season
  • Dentsu Communications – Siemens Competition in Math, Science & Technology
  • Downy with DeVries Public Relations - Downy Puts Mike in the Window for Clean Sheet Week
  • Indianapolis Airport Authority – Carmina Burana Flash Mob
  • Missouri Department of Conservation – Invasive Species Alert: “ZOMBIES!”
  • Wisconsin Department of Tourism - Travel Wisconsin and Pure Michigan Pair Up for Mittengate

 

WOW! Award

Winner

• H&R Block / Elasticity - The ’Stache Act, a case study of the greatest mustache campaign in history
• OWS with Workhouse – Occupy Wall Street: The Revolution Will Be Editorialized

Honorable Mentions:

  • Downy with DeVries Public Relations – Downy Puts Mike in the Window for Clean Sheet Week
  • GM Western Region Communications & Weber Shandwick - Chevy Drive N Date Revs Up Speed Dating Like Never Before
  • Hill+Knowlton Strategies – The Force is Strong with “Star Wars: The Complete Saga” on Blu-ray
  • Jennie-O Turkey Store - Jennie-O Creates Turkey Burger Converts One Switch at a Time
  • Major League Baseball – MLB Fan Cave
  • The Venetian Resort-Hotel-Casino - The Venetian and The Palazzo Las Vegas Announce First-Ever Winter in Venice Holiday Celebration