Keynote Presentation:
Mark Burgess
co-author, "The Social Employee"

> Select a Category:Hall of FameAnniversary CampaignAnnual ReportBlogBrandingCause-Related MarketingCommunity RelationsCrisis ManagementEmployee RelationsEvent MarketingExternal PublicationFacebook CampaignFinancial/Investor RelationsFirm of the Year (Large)Firm of the Year (Midsize)Firm of the Year (Small)Global PRGreen PRInfluencer CommunicationsInternal PublicationMarketing CommunicationsMedia EventMedia RelationsMulticultural CampaignOnline Communication + SEM/SEO IniativesOnline Press Room/Media CenterPR on a ShoestringPress ReleasePro Bono CampaignProduct LaunchPSAPublic AffairsRebranding and RepositioningResearch & MeasurementSatellite Media ToursSocial MediaSpeechesTrade Show/Event PRTwitter CampaignVideo ProgramWebsite MarketingWord of Mouth/Viral CampaignWow! Award

Platinum Hall of Fame

• AT&T – It Can Wait
• PEOPLE Magazine – PEOPLE’s Sexiest Man Alive
• Smithsonian National Zoo – Panda PR
• Subway – Jared’s Subway Diet
• Tourism Queensland – Best Job in the World
• United States Marine Corps Reserve – Toys for Tots
• USANA Health Sciences – What’s Up, USANA?
• WWF – Earth Hour

 

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Anniversary

• American Heart Association - Southern New England Go Red For Women Luncheon: Birthday Bash 2014
• DeVries Global - Vidal Sassoon Pro Series “Show Your Genius” Program
• GE Lighting - Nela Park's Centennial
• Goodman Media International, Inc. - Grand Central Terminal's 100th Anniversary
• ICF International - 50th Anniversary Surgeon General's Report on Smoking and Health
• NYU Langone Medical Center/Office of Communication – Hurricane Sandy
• Salesforce.com says thank you for 15 awesome years

 

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Annual Report

• 2012 Hormel Foods Corporate Responsibility Report
• ASCD
• Bertelsmann SE & Co. KGaA
• Cardinal Health
• Dresser-Rand
• Henry Schein, Inc.
• Methodologie - The Coca-Cola Company 2012 Annual Review

 

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Blog

• Cardinal Health - Essential Insights: Showcasing a Deep Bench of Healthcare Expertise
• The Coca-Cola Company - Coca-Cola Journey
• Kimco Realty Proves Retail Industry Leadership through Corporate Blog
• LEWIS 360 - An Inside Look at PR, Digital Marketing and the Communications Industry
• Liberty Mutual Insurance - Safe and Smart Living Blog

 

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Branding

• Cohn & Wolfe - Hennessy: Never stop. Never settle.
• Hunter Public Relations - A Case of ALLERGY FACE: ZYRTEC Helps Beauty Bloom for Allergy Sufferers
• MMK - P&G Thank You Mom Campaign
• MSLGROUP - Ken Delmar: Paper Towel Picasso
• Paragraphs LLC - Quantum Rebrand and Repositioning Campaign
• PPR Worldwide - Dell Taps Serial Entrepreneur to Bridge the Outside In
• Weber Shandwick on behalf of Mattel - Barbie #Unapologetic

 

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Cause-Related Marketing

• AARP TEK
• Chipotle and Edelman - "The Scarecrow"
• Citizen Relations for P&G - NYAD Swim For Hurricane Sandy Relief
• DoSomething.org & AARP Foundation's Love Letters campaign
• Marina Maher Communications - U by Kotex and Generation Know: Creating a Movement of Young Women to Spread the Word About Vaginal Health
• Nebo Garners Support from Design Enthusiasts to Save the Eames House
• Weber Shandwick for Big Brothers Big Sisters of Massachusetts Bay - Chicks Dig Bigs: A Call for 800 Men

 

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Community Relations

• Bellmont Partners - 50 Days of Uptown
• Clapp Communications - FOP & IAFF Community Outreach Initiatives
• Kroger - The Kroger Difference: Redesigning the Community Rewards Program
• Lambert, Edwards & Associates - Movers for Moms
• Massachusetts Mutual Life Insurance Company - FutureSmart Challenge
• Molina Healthcare, Inc. - Back to School Bonanza
• MSLGROUP - Wine to Water: Miracle Machine
• MWW - Making “Stronger Than the Storm” A Self-Fulfilling Prophecy for NJ Shore Businesses and Communities
• Ogilvy Public Relations - Earthquake Brace + Bolt Pilot Program: Funds to Strengthen Your Foundation
• Raytheon Company - Mathletes Set GUINNESS World Record Title at the 2013 MATHCOUNTS National Competition

 

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Crisis Management

• Airlines for America - Don't Ground America
• Kristen Daly - Boston Marathon Bombings
• MWW - Brigadier General Jeffrey Sinclair Court Martial
• Weber Shandwick and Chobani - #FreeChobani: Greek Yogurt "Hostage" Crisis

 

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Employee Relations

• Anadolu Group - #anadolugrubundamutluluk
• Bayer HealthCare - East Coast Site Consolidation
• Entergy Corporation - Power to Care Heartlight Campaign
• Hewlett-Packard - Transforming employee communications to power Hewlett-Packard’s turnaround
• JLL - Social Seller Program
• Marina Maher Communications - MMC Mobilizes the Agency to Help She's the First Change the World...One Girl at a Time
• Molina Healthcare, Inc. - Founders' Day 2013
• Novartis and Ruder Finn, Inc. - Long Live Life: Starting a movement through emotional engagement
• Philips North America - Brand Launch
• Texas Instruments - My Infolink My Way
• Waggener Edstrom Communications - Ignites Employee Engagement and Connection

 

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Event Marketing

• Airbnb - Global Activation
• Citizen Relations - Duracell Power A Smile with Toys for Tots
• Citizen Relations for P&G - The #EVERYDAYEFFECT: Live From New York
• Jack Morton Worldwide - Lego Secrets to Reveal
• Marina Maher Communications - Gillette Venus Steps Out and Steps Up During Women’s Annual Leg-a-Morphosis to Convert Skeptics into Fans
• Mashable House at South By Southwest 2014
• PadillaCRT - Consorzio del Prosciutto di Parma Takes Back its Crown
• Shanghai @PR Consulting/Anomaly (Shanghai) Advertising - Budweiser 2014 CNY Campaign: Bringing a global icon of celebration to China
• United States Olympic Committee - Team USA Road to Sochi Tour

 

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External Publication (print or online)

• Accenture - Outlook
• American Institute of Certified Public Accountants - Pull It Together: The Art of the Actionable Career Plan
• Christiana Care Health System - 2013 Year in Review
• The Coca-Cola Company - Coca-Cola Journey
• Consumer Electronics Association – It is Innovation
• Davies Public Affairs - Dominion: Exporting Clean Energy, Importing Future Prosperity
• Racepoint Global - Going Greener: Thermo Fisher Scientific's Energy Efficient Laboratory Products
• Stein IAS - Fastest path from click to sale
• U.S. Postal Service - Postal Facts 2014

 

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Facebook Campaign

• The Axis Agency - Kaiser Permanente Viva Bien
• DeVries Global - Vidal Sassoon Pro Series “Show Your Genius” Program
• Hallmark Channel - Debbie Macomber's Cedar Cove
• Marina Maher Communications - No Woman Should Die Giving Life: Merck for Mothers Builds and Engages a Facebook Community to Get Informed About Maternal Mortality

 

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Financial/Investor Relations

• APCO Worldwide - Missouri Credit Union Association Bank on MOre
• Fannie Mae - Historic Turnaround Delivers Progress
• Highwire PR - Highwire Help Sets Fire to FireEye IPO
• Lambert, Edwards & Associates - Inventure Foods, Inc. "SNAK Attack"
• Merritt Group - RingCentral Dials Up Hot IPO
• Ogilvy Public Relations - BTS GIF Infrastructure Fund IPO: Ride the Future
• United Technologies Corporation - Telling the UTC Portfolio Transformation Story

 

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Global PR Campaign

• AMD - GPU14: The Launch of Next Generation AMD Radeon Graphics Cards
• APCO Worldwide - Cruise Lines International Association Cruise Forward Campaign
• Financial Times' 125th Anniversary
• Luxottica Group - Vogue Eyewear
• MMK - P&G Thank You Mom Campaign
• RF Binder - edX Seeks to Educate the World (for Free)

 

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Green PR

• Full Picture - Cotton Incorporated's Blue Jeans Go Green
• Honda North America, Inc. - Honda Smart Home US
• MSLGROUP - Recycle RenCen: How GM Eliminated an Entire Zip Code's Daily Waste
• Ogilvy Public Relations - Launching Ford’s C-MAX Solar Energi Concept
• Ogilvy Public Relations - MyEnergi Lifestyle: Connecting the Car and Home to Save Money and Reduce Environmental Footprint
• Sprint - Good Works

 

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Influencer Communications

• Airbnb - Global Activation
• AMD - GPU14: The Launch of Next Generation AMD Radeon Graphics Cards
• AT&T - Social Circle Employee Advocacy Program
• The Brand Amp - The END IT Movement 2014
• FleishmanHillard - SYKES Home and the Military Pledge
• Foundation for Advancing Alcohol Responsibility and SOMA Str - #TalkEarly
• IHG - Holiday Inn Change Your View Open House Events
• Marina Maher Communications - U by Kotex and Generation Know: Creating a Movement of Young Women to Spread the Word About Vaginal Health
• Toyota Motor Sales USA and Golin - Sienna Diaries: Elevating the Minivan to a New AdVANture
• Weber Shandwick - Right to Play: Level the Field

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Internal Publication (print or online)

• Baptist Health South Florida - "The Art of Nursing"
• BMW North America with MSLGROUP - Making Dealer Communications a Two-Way Street: BMW Dealer Direct
• Hewlett-Packard - HP News Now a Powerful, Engaging, and On-Demand Global News Hub for Employees in The Midst of a Corporate Turnaround
• MAXIMUS Connections Employee Newsletter
• Time Warner Cable - Employee Green Team Playbook

 

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Marketing Communications

• 451 Marketing – The Yankee Candle Company
• Airbnb - Creative Hospitality
• Baptist Health South Florida - Doctors Hospital "Misses You" Campaign
• DISH and Southwest Airlines - "TV Flies Free"
• Edelman - Butterball Embraces the New Thanksgiving Table by Adding Men to the Turkey Talk-Line for the First Time
• Edelman - Hilton HHonors Travel is Calling You: Spontaneity Challenge
• Ogilvy Public Relations - Obamacare: Succeeding Enrollment Goals in California
• PadillaCRT - Prosciutto di Parma Takes Back its Crown
• PPR Worldwide - Dell Taps Serial Entrepreneur to Bridge the Outside In

 

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Media Event – Brand

• Bayer CropScience - 2014 Ag Issues Forum
• Cohn & Wolfe - Smarter Football: A Look Inside the Film Room with Riddell
• Coyne Public Relations - Historic Groundbreaking Event Lays Foundation For Daytona International Speedway’s Redevelopment Project
• eBay Shoppers Buy in bliss on Black Friday with eBay Mobile
• Intel, North of Nine Communications and Burson-Marsteller - Intel Inside the Huddle Campaign
• National Hockey League - 2014 Coors Light NHL Stadium Series Los Angeles Media Skate
• Shanghai @PR Consulting/Anomaly (Shanghai) Advertising - Budweiser 2014 CNY Campaign: Bringing a global icon of celebration to China
• SHIFT Communications for Toyota - Playing to Win at the New York Auto Show
• Solar Impulse with Weber Shandwick - The Spirit of Possibility: Voyaging into the Next Era of Aviation History with Solar Energy

 

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Media Event – Public Affairs

• AAA - Think You Know All About Distracted Driving? Think Again.
• Alembic Health Communications for the National Foundation for Infectious Diseases - Keeping the Nation Flu-Focused: A Media-Driven Public Health Initiative
• The Climate Group with Weber Shandwick - Climate-proofing: Climate Week NYC Communicates a Way Toward a Low-Carbon Economy
• Ogilvy Public Relations – Launching the Catlin Global Reef Record: A Dynamic Visual Archive for Climate Science and Public Engagement
• United States Olympic Committee - 2013 Team USA Media Summit

 

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Media Relations

• Citizen Relations with Old Spice - Old Spice Cleans Up with Manly Scented Bar Soap
• Fifteen Minutes - Michael Sam Enters NFL Draft as First Openly Gay Player
• Global Strategy Group on behalf of Scouts for Equality - "The Campaign to End Discrimination Against Gay Scouts"
• Henson Consulting - The TODAY Show Blitz
• Hunter Public Relations - Jell-O Makes the Taste of Football Defeat Sweet
• Hunter Public Relations - MONOPOLY Save Your Token Campaign
• LAK Public Relations, Inc - Hostess Brands, LLC "Sweetest Comeback in the History of Ever"
• O'Reilly DePalma - Flush for Good with American Standard
• Time Warner Cable presents Time Warner Cable Studios

 

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Multicultural Campaign

• Camino Public Relations - Raising Latina Voices
• Citizen Relations for P&G - P&G Orgullosa "Skirts Only" Fashion Show
• Flowers Communications Group - Coors Light Search for the Coldest
• Be The Match with PadillaCRT - It's On You: Inspiring the African American Community to Step Up and Save Lives
• Wells Fargo & Company Honors the 150th Anniversary of The Emancipation Proclamation with The Kinsey Collection

 

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On a Shoestring Campaign

• AARP Tek
• Barclaycard Arrival World MasterCard
• Camino Public Relations - Raising Latina Voices
• Eastwick - Women's Startup Lab
• Erwin Penland - Eggs and a Side of “I Do” at Denny’s First Wedding
• IHG - Candlewood Suites Lending Locker Consumer Launch
• Makovsky - JedCampus: Encouraging Safer Campuses and Creating a National Authority
• RF Binder - edX Seeks to Educate the World (for Free)
• Weber Shandwick - Taking a Tech Detox: Nat’l Day of Unplugging

 

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Online Communications

• Chipotle and Edelman - "The Scarecrow"
• Chrysler Group - ChryslerOnDemand.com
• Ragusa Consulting with CBS Sports Network - Krewe of CBS Sports Network
• Rockfish - External Marketing and Communications
• Virginia Beach Convention & Visitors Bureau - Virginia Beach Meetings & Conventions/Sports Marketing: Website Evolution

 

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Online Press Room/Media Center

• Cisco Systems - The Network
• Johnson Controls - Building Efficiency Media Center
• Kaiser Permanente - share.kaiserpermanente.org
• Oncor - TheWire.Oncor.com
• Southern California Edison - Launching an Online Newsroom
• Wieck - NissanNews.com Goes Mobile

 

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PR Firm of the Year (billings above $10m)

• Coyne Public Relations
• Finn Partners
• LEWIS PR
• Makovsky - An Integrated Communications Power Player
• Matter Communications - The Aura of Inevitability
• MWW - Making MWW Matter More
• Waggener Edstrom Communications
• Weber Shandwick

 

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PR Firm of the Year (billings below $10m)

• Affect
• Henson Consulting - Rises to Top Chicago Boutique Agency
• InkHouse
• North Strategic
• RockOrange

 

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Press Release

• Crenshaw Communications Helps Sleepy's "Soften the Shock and Awaken a National Movement"
• Trend Micro / HCK2 Partners - #Socialmediaruinedmylife
• USANA Health Sciences - The Best Kept Secret of Elite Athletes

 

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Pro Bono Campaign

• Makovsky - JedCampus: Encouraging Safer Campuses and Creating a National Authority
• MSLGROUP - Wine to Water: Miracle Machine
• Nebo Launches Choose ATL Campaign and Inspires 45 Million
• Nicolas' Garden and Drisha Leggitt & Company Communications - Nicolas' Garden Mobile App & Digital Platform

 

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Product Launch

• Cohn & Wolfe - Bringing Luster to the Lumia
• Flashpoint PR - Inspiring the Makers of Today and Tomorrow: LEGO MINDSTORMS EV3 Platform Launch
• The Narrative Group – McDonald’s Premium McWrap
• NBC Entertainment Publicity - Late Night with Seth Meyers Launch Campaign
• NBC Entertainment Publicity - The Tonight Show Starring Jimmy Fallon Launch Campaign
• NEST Fragrances - PASSION Candle for The Breast Cancer Research Foundation Launch
• Nokia - X Marks the Spot
• RockOrange - Chupie: The Binky that Returned Home by Thalia
• Skyya Communications - Rebirth of an Iconic 112-year old American Brand: Indian Motorcycle
• Tanis Communications - Launching an Innovative and Exciting Company to Shake Up a Market

 

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PSA

• Cone Communications - ReThink: Why Housing Matters - Challenging Misperceptions of Public Housing
• DaVita Healthcare Partners & Schmidt Public Affairs - George Lopez and Alonzo Mourning Team Up for Kidney Disease Awareness
• National Association of Insurance Commissioners - Life's a Journey: NAIC Radio PSA with Amy Grant
• National Geographic Channel – Sacks for Cats
• NYC Department of Transportation and Proof Integrated Communications - NYC DOT Anti-DWI Choices Campaign
• Ogilvy Public Relations - OK2TALK: Giving Youth a Voice to Discuss Mental Health
• Southern California Edison - Prepare SoCal: Anaheim Angels & American Red Cross

 

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Public Affairs

• Cone Communications - ReThink: Why Housing Matters - Challenging Misperceptions of Public Housing
• Entergy Corporation - Earned Income Tax Credit Initiative
• Havas PR Global Collective - Creating a Global Media Team to Move Action on Climate to the Forefront
• The National Audubon Society/Audubon California - Banning Lead Ammunition: Passing Bill AB 711
• PCI - #BeCovered Natural Catastrophe Preparedness Campaign
• Powell Tate - Working Group on Pharmaceutical Safety: Securing a Deadlocked Congress' Support for Patient Safety

 

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Rebranding and Repositioning

• Accenture - Client Success Stories: High performance. Delivered.
• Burson-Marsteller and Behr Paint - Brand Awareness Campaign
• Grey Activation & PR - Marriott Hotels’ “Travel Brilliantly”
• Ketchum on behalf of The Clorox Company - Don’t Cry Over Ick…Laugh It Up With Clorox Bleach
• O'Malley Hansen Communications - Playtex: Be Uniquely You
• T-Mobile - The Year of the Un-carrier
• Weber Shandwick on behalf of iStock by Getty Images - Free the Creative
• Weber Shandwick on behalf of MilkPEP - Chocolate Milk: From the Grid Iron to IRONMAN

 

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Research & Measurement

• Aflac with Big Fuel, First Born and Hill+Knowlton Strategies - Educating American Employers and Workers about Consumer-Driven Health Care
• Airfoil - M*Modal: Data that Drives Engagement and Results
• Bentley University/Weber Shandwick - The PreparedU Project
• Breakaway Communications - Defining the “Grey Charges” Problem for the Media; Positioning BillGuard as the Solution
• Coyne Public Relations - Banfield Pet Hospital Helps “Fido” Fight Obesity
• March Communications - Using Proprietary Research to Drive Thought Leadership
• MSLGROUP - Netflix: Taking the Bite out of the Binge
• Waggener Edstrom Communications - Bottom Line Business Impact of Communications

 

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Satellite Media Tours

• Bank of America - The 1-2-3s to Throwing the Ultimate Tailgate
• IHG - Holiday Inn Resort Kid Classified Campaign
• MerchantCantos LLP - Philips Lighting North America New Year's Eve 2014
• RCI - 40th Anniversary Campaign

 

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SEM/SEO Initiatives or Campaign

• Lucas Group - SEO that Drives Real Results
• O'Reilly DePalma - Steaming Up Organic SEO for Mr. Steam

 

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Social Media Campaign

• Coty - Daisy Marc Jacobs Tweet Shop
• Havas PR North America - #GivingTuesday
• IHG - Holiday Inn Express Stay Smart Campaign
• Marina Maher Communications - Head & Shoulders "Season of the #Whiff"
• Mullen - Century 21 Drives Industry-Leading Site Traffic with Highly Creative Social Content
• MWW/New Jersey Economic Development Authority - Stronger than the Storm: Social and digital help in shifting perception on NJ after Superstorm Sandy
• Quicken Loans - Billion Dollar Bracket Challenge
• Walt Disney Parks and Resorts - Disney Side of Social Media
• Weber Shandwick and Suave Professionals - Moroccan Infusion Launch

 

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Speeches

• The Pharmaceutical Research & Manufacturers of America - Pharma: John Castellani's Collaboration Speech at the 2014 Annual Meeting
• Sierra Club - WE ARE ALL IN
• TTNET - Internet 4all
• U.S. Postal Service - Ray Charles Forever Stamp
• USANA Health Sciences - Compensation Transformation You Can't Top This
• Water Environment Federation - WEFTEC 2013 Opening General Session Speech

 

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Trade Show/Event PR

• Bombardier Aerospace - CSeries First Flight Event
• Finn Partners on behalf of BSH Home Appliances - Cooking Up Coverage for New BSH Products at Design & Construction Week
• Havas PR North America - Taste of France
• Kwittken/Sharp Electronics - CES Presence
• MWW/New Jersey Economic Development Authority - The Jersey Shore's Grand Re-Opening: 130 Mile Ribbon Cutting Ceremony
• Ragusa Consulting - His Holiness the 14th Dalai Lama Visits New Orleans

 

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Twitter Campaign

• APCO Worldwide - IKEA Brighter Lives for Refugees: the One Night Without Lights Social Media Challenge
• Blue Flame Agency – #CIROCTheNewYear
• Coty - Daisy Marc Jacobs Tweet Shop
• Esurance - #EsuranceSave30: A Giveaway That Made History
• Marina Maher Communications - Secret and Diana Nyad Blow Social Engagement Out of the Water

 

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Video Program

• Chipotle and Edelman - "The Scarecrow"
• Citizen Relations - Duracell Quantum
• Foundation for Advancing Alcohol Responsibility - Shaq Teaches Bella Thorne About Driving
• MSLGROUP - Ken Delmar: Paper Towel Picasso
• SolarWinds and Text100 - "Email in Real Life"
• Trend Micro/HCK2 Partners - 2020: The Series
• Weber Shandwick - The Search for the One

 

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Web Site Marketing

• Current Lifestyle Marketing - Liquid-Plumr Clog Culprits
• Leidos - A New Perspective on Impossible
• Rite Aid & MARC USA - Rite Aid Nail Extravaganza
• Waggener Edstrom Communications - Holidays Made Possible by Microsoft

 

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Word of Mouth/Viral Campaign

• American Greetings - World's Toughest Job
• Chipotle and Edelman - "The Scarecrow"
• H+M Communications - DESPICABLE ME 2: From Runaway Success to Blockbuster Franchise
• Weber Shandwick on behalf of Mattel - Barbie #Unapologetic

 

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WOW! Award

• Airbnb - Global Activation
• Allen & Gerritsen - Brand Newsroom
• American Greetings - World's Toughest Job
• Diamond Public Relations - Blogging Florida
• Halo, Purely for Pets - Helps Homeless Pets Win in Oscars Gift Bags
• Honeywell Hometown Solutions - FMA Live! Forces In Motion
• Kanyon - 'We Bubble'
• Liberty Mutual Insurance - The Ad Inspired by a Tweet
• MWW - Making “Stronger Than the Storm” a Self Fulfilling Prophecy for NJ Shore Businesses and Communities
• NBC Entertainment Publicity – The Tonight Show Starring Jimmy Fallon
• Nicolas' Garden and Drisha Leggitt & Company Communications - Nicolas' Garden Mobile App & Digital Platform
• NVIDIA - Tegra K1 Impossibly Advanced

 

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