Executive Vice President,
Measurement and Analytics
Pauline Draper-Watts is executive vice president, global lead, measurement and analytics, for Edelman Berland, the strategic research arm of Edelman. She is passionate about good research and solid media analysis that demonstrate the effectiveness of communication. Her expertise extends into examining the contribution of social media, publicity and PR to the overall health of a brand, linking media analysis to other research and integrating it with additional data.
One of the thought leaders in the industry, she has presented at conferences for the Public Relations Society of America (PRSA), the International Association of Business Communicators (IABC), the Institute for Public Relations, (IPR), the International Association for Measurement and Evaluation of Communications (AMEC) and the Word of Mouth Marketing Association (WOMMA) in addition to speaking at client conferences, leading workshops and guest lecturing for academic institutions.
Pauline is a past chair for the Institute for Public Relations’ Commission on Public Relations Measurement & Evaluation. In this role she worked with AMEC, the Global Alliance, the International Communications Consultancy Organization (ICCO) and the PRSA to craft the Barcelona Declaration of Measurement Principles. As one of the thought leaders in the industry, she has presented at numerous other conferences and co-authored several white papers.