Larry Thomas
Executive Vice President, Digital
Firstline Creative and Media
@FirstlinePR

Over the past 25 years, Larry Thomas has worked with communications professionals at corporations, associations and organizations of all sizes to tell their visual stories creatively, efficiently and effectively. He is the executive vice president, digital, for Firstline Creative and Media, an award-winning, full-service video public relations and marketing firm that helps clients with cross-platform video content strategy, creation and distribution.

A video marketing thought leader, Larry applies his experience and expertise to help Firstline clients produce and distribute video in a way that engages and inspires target audiences. The team is passionate about visual storytelling as a means to an end. Their mission is to produce amazing video and distribute it via a blend of earned, paid, owned and shared media that drives real, measurable business results.

Prior to Firstline, Larry pioneered online video marketing and PR as an early evangelist for digital media and integrated marketing. Involved in web-based communication and content creation since 1996, he embraced the power of cross-platform video in 2002 when he co-founded and served as president of PR Newswire’s MultiVu and introduced the industry’s first multimedia news release later that year. In 2005, he became COO of Medialink Worldwide, a NASDAQ capital markets company that was sold to a VC-backed competitor in 2009. Next, he launched Latergy, a boutique digital video PR and marketing consultancy. He joined the Firstline team in June 2014 to help them develop and deliver effective digital video solutions.