Winner: Dalton Dorné
Chief Marketing Officer, Havas PR
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Dalton Dorné, officially the chief marketing officer at Havas PR North America, is unofficially the agency’s chief twitter officer (or CTO). She is the source of the daily internal tweet-mails "We Are Social!" that go out to the PR group to boost overall tweeting and the social media presence of the agency; she also manages the strategy and actual tweeting for Havas PR.
Possessing a full understanding of how Twitter can help a brand, Dorné uses strategic hashtags with tweets tied to new business/marketing objectives. Additionally, she creates a daily "Health Buzz" tweet-mail focuses on health and wellness topics and distributed to the entire Havas Health network.
Her advice to up-and-coming PR pros? “Keep an eye on the big picture and don't chase a hit no matter how sexy it is, if it’s not the right opportunity,” she says. —Jamar Hudson
Honorable Mentions:
Sarah Evans, Owner, Sevans Strategy
Dallas Lawrence, Chief Global Digital Strategist, Burson Marsteller
Steve Rubel, EVP/Global Strategy and Insights, Edelman
Heather Whaling, President, Geben Communication