Join us on October 10 at the Grand Hyatt in New York City when we showcase these organizations that took risks, made tremendous strides and understand the power of digital communications in public relations. PR News' Digital PR Awards luncheon will celebrate all of the finalists listed here, which set benchmarks of excellence in digital PR efforts. This event will also honor PR News' PR Agency Elite Awards winners and honorable mentions.

The luncheon will also include a keynote panel of industry brand and agency leaders, who will discuss the opportunities and challenges communicators face in developing digital campaigns.

View Finalists | Register Today | View the Press Release

Luncheon Keynote Panel:

Andrew Bowins
MasterCard

Mitzi Emrich
MWW

Rita Gorenberg
The Clorox Company

Whitney Press
Ketchum

PR News' Social Media Conference will take place the day before the Digital PR Awards Luncheon also at the Grand Hyatt in New York City, and there will be an SEO Workshop the morning of the luncheon. Make the most out of your time in New York City and join us for all three events!

Sponsored By

Location:
Grand Hyatt New York
109 East 42nd Street at Grand Central Terminal,
New York, New York, USA 10017

Per Person Rate	Early Bird Rate:	Regular Rate:
Awards Luncheon Only	N/A	$475
Awards Luncheon & SEO Workshop	N/A	$975
Awards Luncheon & Social Media Conference	$1,395	$1,495
Luncheon, Conference & Workshop	$1,920	$2,020

Group Rate	Early Bird Rate:	Regular Rate:
Awards Luncheon (Table of Seven)	N/A	$3,325
Awards Luncheon (Table of Ten)	N/A	$4,750
Awards Luncheon & SEO Workshop	N/A	$975
Awards Luncheon & Social Media Conference	$1,345	$1,445
Luncheon, Conference & Workshop	$1,870	$1,970

Don't forget to reserve your congratulatory ad in the Digital PR Awards Event Program Guide! For more information, please contact Rachel Scharmann at [email protected]; 301-354-1713.

PR News Digital PR Awards Finalist 2014

Digital Communicator of the Year

Andrew Bowins, MasterCard
Mitzi Emrich, MWW
Sam Ford, Peppercomm
Ian Cohen, Weber Shandwick

Digital PR Team of the Year

Cisco Systems
Human Rights Campaign
United Nations Foundation

PR Firm of the Year | Digital

Dixon Schwabl - Digital Division Grows at Dixon Schwabl
MWW - Making MWW Matter More
Waggener Edstrom Communications

Blog

General Electric - The Txchnologist
Human Rights Campaign - HRC Blog
MasterCard - MasterCard's Cashless Pioneers Blog: Every Transaction has a Story
Samsung Electronics - Samsung Electronics Official Korean Blog
SHIFT Communications - Content is King: How SHIFT Communications Rebuilt Its Agency Blog
Time Warner Cable - Time Warner Cable Untangled Blog
USANA Health Sciences - What's Up, USANA?

Blogger

Chris Brogan, Media Group
Kenneth D. Makovsky, My Three Cents
Peter Shankman

Brian Solis

Cause Marketing/CSR

APCO Worldwide - IKEA Brighter Lives for Refugees: the One Night Without Lights Social Media Challenge
APTA + DDC Advocacy - Voices for Public Transit Campaign
Kruger Products USA, Inc. - White Cloud Children's Miracle Network Hospital's Campaign
Marina Maher Communications - No Woman Should Die Giving Life: Merck for Mothers Builds and Engages a Facebook Community to Get Informed About Maternal Mortality
Powell Tate on behalf of National Women's Law Center - This Is Personal
SheKnows - #BossyIs by SheKnows Empowers Girls to Lead
Toyota & 360i - Meals Per Hour

Contest/Game

Allstate Insurance Company - Allstate Talks Tech with Infomercials
Carrington College - #CarringtonCares Challenge
Cramer-Krasselt - Rain-X Driving Xpert
Current Lifestyle Marketing - Liquid-Plumr Clog Culprits
Esurance - #EsuranceSave30
Hilton Worldwide - DoubleTree by Hilton - Where in the World is the DoubleTree Cookie Contest
KC Projects, LLC - Take your Philanthropy to the Moon: Full Moon Bar-B-Que Sorority Challenge
SPN Communications - Lee Jeans Marathon
Symantec Corp. - Boldly Go Contest

Digital Marketing Campaign ($100k - 200k)

AICPA - #CPAPOWERED Social Media Campaign
Kronos Incorporated - Workforce HOME
Newlink Group - Optimizing Digital Media to Build Understanding and Support for SICA and Central American Integration

Digital Marketing Campaign ($100k and under)

Colangelo & Partners Public Relations - National Verdejo Day
Defense Health Agency Communications Division - Quit Tobacco: Make Everyone Proud
Marina Maher Communications - Secret and Diana Nyad Blow Social Engagement out of the Water
rbb Public Relations - Scholarship Advisor App: From Unknown to Top 5
Solomon McCown & Company - EnCorps Teachers Program Digital Marketing Campaign

Digital Marketing Campaign ($200k - 500k)

APTA + DDC Advocacy - Voices for Public Transit Campaign
Coty Inc. -The Daisy Marc Jacobs Tweet Shop
GolinHarris - Who's Got The #MightyWings
R&R Partners - Vegas Enablers
Weber Shandwick St. Louis, New York and Chicago - Smoke is the Bandit with Mobil 1

Digital Marketing Campaign ($500k +)

The Clorox Company - "The Ick Awards"
FCB Health - HEY MS, Take This!
FleishmanHillard - Chevrolet & The American Cancer Society Purple Roads Initiative
Racepoint Global - Glidden Paint 2013 Engagement Media Campaign

Digital PR Campaign – General Excellence

Coty Inc. -The Daisy Marc Jacobs Tweet Shop
Cramer-Krasselt - BISSELL One Step Closer
Cramer-Krasselt - Sea-Doo's Spark Some Fun featuring deadmau5
MWW/New Jersey Economic Development Authority - Stronger than the Storm: Social and digital help in shifting perception on NJ after Superstorm Sandy
rbb Public Relations - Scholarship Advisor App: From Unknown to Top 5
Seminole Hard Rock Hotel & Casino Tampa - SHRTampa Celebrates A Rockin' 10 Years
Taylor Strategy - Taco Bell Shakes up the Breakfast Routine
Waggener Edstrom Communications - Life in the Digital Crosshairs: Microsoft's Cybersecurity Story
Weber Shandwick - Smoke is the Bandit with Mobil 1
Weber Shandwick with Pedigree Brand - The PEDIGREE Feeding Project

Email Newsletters

Columbia University School of Nursing - @ColumbiaNursing e-Newsletter
Coyne Public Relations - Launching the Inaugural Humana Communities Benefit eNewsletter
Otter Products - OtterBox Public Relations Email Newsletter 2014

Employee Communications Online

Baxter, supported by Ruder Finn Inc. - Hemophilia Home: Bringing Together Baxter's Global Hemophilia Franchise
Kindred - IKEA Foundation: The iWitness Programme
RF|Binder on behalf of CVS Health - CVS Health Celebrates the Spirit of Volunteerism on #GivingTuesday

Facebook Communications

451 Marketing - America's Best "Liked" Candle
Alpaytac - Facebook Communications: Turkish Airlines
Brand Definition - JBL Professional - Life Is A Stage
FSC Interactive - Indulge: Riverwalk Grand Opening
KC Projects, LLC - Take your Philanthropy to the Moon: Full Moon Bar-B-Que Sorority Challenge
MD Anderson Cancer Center - MD Anderson Cancer Center Facebook page
Pfizer and GCI Health - Establishing a Voice for Fibromyalgia Patients on Facebook
TCIP Turkish Catastrophe Insurance Pool - TCIP - Compulsory Earthquake Insurance
Weber Shandwick - RNspire Cardinal Health's Nurse Appreciation Program

Influencer Communications

Biosector 2 and Novartis Oncology - Count Us, Know Us, Join Us: Uniting the Advanced Breast Cancer Community
Catalyst IMG - Timex Ironman 2014 National Running Day
Finn Partners on behalf of Jamba Juice - Getting Juicy with Social Media Influencers
Marina Maher Communications - U by Kotex and Generation Know: Creating a Movement of Women to Spread the Word About Vaginal Health
Meredith Xcelerated Marketing - Igniting Italian Passion with Lavazza's Passionistas
Sway Group - Ariat brings classic equestrian style to high-fashion audience

Intranet

AutoTrader Group - AutoTrader Group Launches a Social Intranet: The Hub
Baxter, supported by Ruder Finn Inc. - Hemophilia Home: Bringing Together Baxter's Global Hemophilia Franchise
BBVA Compass - Intranet
BMW North America with MSLGROUP - Making Dealer Communications a Two-Way Street: BMW Dealer Direct
inVentiv Health - inFuse: A Global Town Square for a Company in Transition
The Nature Conservancy - The CONNECT Refresh
Victaulic - Victaulic Pipeline

Listening Campaign

451 Marketing - America's Best "Liked" Candle
Makovsky - Harnessing "Modern Market Research" A social intelligence program informing Sprint's 4G LTE Network Communications
MasterCard - MasterCard's Conversation Suite: Bringing Insights and Analytics to Social Media Engagement
Molina Healthcare Inc. - Social Listening in the Age of HIPAA
Weber Shandwick - Honey Maid: Love

Location-based Digital Campaign

Adobe Create Now Tour for use of Facebook Custom Audiences
Eastern Virginia Medical School - Ready for Residency (Pilot Program)
Esurance - Fuelcaster

Media Relations Campaign

Access Communications - Intuit Small Business Big Game
Bhava Communications - Be Bold: Turning the Right Place and the Right Time into PR Magic
Capitol Media Partners - Bowe Bergdahl's Platoon Members Speak
Cramer-Krasselt - Johnsonville Brattender Campaign
TopFire Media - Saving Face

Microsite/Custom Site

Cisco Systems - FOCUS
Hilton Worldwide - DoubleTree by Hilton - DTour
Lincoln Financial Group Retirement Plan Services - Chief Retirement Savings Officer Quiz
MWW/New Jersey Economic Development Authority - Stronger than the Storm: Creating a digital hub to demonstrate the resilience and pride of the NJ Shore
PhRMA, Connections Media and The Herald Group - #PhRMA14 Annual Meeting
Racepoint Global - IBM Selling with Social Insight
Ricoh Americas Corporation & Weber Shandwick - WorkIntelligent.ly
Waggener Edstrom Communications - Holidays Made Possible by Microsoft

Mobile App

APCO Worldwide - The Children’s Hospital of Philadelphia ‘Vaccines on the Go: What You Should Know’ Mobile Application
Booz Allen Hamilton - Momentum
Carpet One Floor & Home - Beautiful Design Made Simple
Coca-Cola North America - Coca-Cola Ambassador Mobile App
Current Lifestyle Marketing - Hidden Valley Twist on Tonight
MD Anderson Cancer Center - MD Anderson Mobile

Most Engaged Brand

451 Marketing - America's Best "Liked" Candle
Association Headquarters Inc. - You are Now Entering the Baby Safety Zone
Cohn & Wolfe - Blueair Social Engagement Campaign
MWW - McDonald's New York Metro: Red Zone Replays
Transamerica - Enterprise Social Team

New Digital Service/Product

Accenture - accenture.com
Blueocean Market Intelligence Services Private Limited - Social Profiling Platform
BP and Ogilvy Public Relations - The Advocacy Index: Activating Passionate Fans
National Retail Federation - A new nrf.com: From twenty web properties to one cohesive user experience
University of Alberta - MOOC v2.0 - Dino 101

New Site

Anadolu Group - Intergrated Approach Beyond Strategy
Booz Allen Hamilton - Guard Your Health
Jefferson National - The Online RIA and Fee-Based Advisor Experience
Ricoh Americas Corporation & Weber Shandwick - WorkIntelligent.ly
SPN Communications - One Country, One Team: Komanda.RF E-Magazine
TopFire Media - Betsy's Bricks Website Design
Wells Fargo & Company - Wells Fargo Stories: An online journal of working together

Online Community

APTA + DDC Advocacy - Voices for Public Transit Campaign
Biosector 2 and Novartis Oncology - Count Us, Know Us, Join Us: Uniting the Advanced Breast Cancer Community
Marina Maher Communications - No Woman Should Die Giving Life: Merck for Mothers Builds and Engages a Facebook Community to Get Informed About Maternal Mortality
Mashable - MashableReads
MWW/New Jersey Economic Development Authority - Stronger than the Storm: Using the power of social media to support NJ shore businesses and communities
Pfizer and GCI Health - Establishing a Voice for Fibromyalgia Patients on Facebook
RF|Binder on behalf of CVS Health - CVS Health Highlights Commitment to Community via Twitter
United Nations Foundation - SocialGood Global Community

Online Newsroom

Cisco Systems - Cisco's The Network
AT&T With FleishmanHillard - AT&T's Social Newsroom
Inserm Press Room
MasterCard - The MasterCard Engagement Bureau: Brand Publishing Around the World
POM Wonderful's Press Room Makes POM-Inspiration Simply Wonderful
Weber Shandwick - Keeping Consumers Engaged: Live.Love.Lux

Podcast or Videocast

AT&T Corporate Communications - Around the Globe, AT&T's employee newscast
Content Marketing Institute - This Old Marketing Podcast with Joe Pulizzi & Robert Rose
San Francisco International Airport - Inside SFO

Public Affairs Campaign

APCO Worldwide - U.S. Travel Association's Entry Reform Campaign
APTA + DDC Advocacy - Voices for Public Transit Campaign
Bravo Group Brings Campaign-Style Approach to PA Jobs, PA Energy Rally
Capitol Media Partners - Bowe Bergdahl's Platoon Members Speak
Powell Tate on behalf of National Women's Law Center - This Is Personal
Purple Strategies - Financial Protection Benefits Campaign
TCIP Turkish Catastrophe Insurance Pool - TCIP - Compulsory Earthquake Insurance

Redesign/ Relaunch of a Site

11mark - USO-Metro
BRT & NJI Media - BusinessRoundtable.org Redesign
General Electric - GE Reports
General Motors - GM FastLane: Keeping General Motors at the Forefront of the Shifting Media Landscape
National Retail Federation - A new nrf.com: From twenty web properties to one cohesive user experience
Pepco Holdings, Inc. - PHI's Responsive Website Redesign
San Francisco International Airport - flySFO.com
U.S. Chamber of Commerce - Redesign or Bust: The Story of U.S. Chamber of Commerce Website Redesign

SEO (Search Engine Optimization)

451 Marketing - AstraZeneca's Remedy
University of Alberta - Dino 101 Product Marketing and Promotion

Social Networking Campaign

Barnes & Noble College Marketing - #StudentsDoingGood Campaign with Habitat for Humanity
Boza Agency - Florida Renaissance Festival steps into the Digital Era
Coty Inc. -The Daisy Marc Jacobs Tweet Shop
Kronos Incorporated - Tweet to Donate
Ogilvy Public Relations - A LinkedIn First: Reaching B2B Customers in an Unexpected Way
RF|Binder on behalf of Truvia brand, Cargill Inc. - Celebrate #HealthierHolidays Using Truvia Baking Blend
Safe Kids Worldwide - Keeping Kids Safe Around Medicine
SPM Communications - The Krystal Company Stacker Taste Tour
Sway Group - Energems Chocolate Energy Energize Facebook Community
Weber Shandwick on behalf of MilkPEP - Protein Fight Club

Twitter Communications

451 Marketing - America's Most "Liked" Candle
APCO Worldwide - IKEA Brighter Lives for Refugees: the One Night Without Lights Social Media Challenge
Citizen Relations for Procter & Gamble - Dreft Announces The Arrival Of A Little Star On Twitter
Esurance - #EsuranceSave30
Marina Maher Communications - Head & Shoulders "Season of the #Whiff"
Meet Minneapolis & Spong - #askMPLS
RF|Binder on behalf of Truvia brand, Cargill Inc. - Lydia Should Have Switched to Truvia: A Case for Real-Time Content Marketing

Use of Facebook

Essencius - Guld Barre Prize 2013
FleishmanHillard - Connecticut's Fan-Favorite Town
Fresh Ideas Group - Canyon Bakehouse Month of Love Giveaways
Molina Healthcare Inc. - Pay it Forward: Molina Healthcare's Community Champions Awards Facebook Challenge
NETEYE GmbH - Bosch – 5 Minute Internship
Weber Shandwick with Pedigree Brand - The PEDIGREE Feeding Project

Video

Booz Allen Hamilton - Guard Your Health
Critical Mass and Current - The power of nature in every bottle
Current Lifestyle Marketing - Glad Black Bag Trash Crashers
Kaiser Permanente - Every Body Walk!
Porter Novelli - American College of Rheumatology Simple Tasks Campaign
PRISM Marketing/ MSLGROUP on behalf of P&G - Mother's Day Video
Toyota and Discovery Education - Toyota Teen Driver Video Challenge
Weber Shandwick on behalf of MilkPEP - Chocolate Milk: From the Grid Iron to IRONMAN
Weber Shandwick and Ocean Spray - Jimmy Fallon #saucesingles

Viral Campaign

Catalyst IMG - Timex Ironman 2014 National Running Day
Clever Girls Collective - #Batkid Saves San Francisco
Cramer-Krasselt - Sea-Doo's Spark Some Fun featuring deadmau5
Qualtrics and LEWIS PR - Could You Survive a Zombie Apocalypse?
Taylor Strategy - Taco Bell Shakes up the Breakfast Routine
United Nations Foundation - International Day of Happiness
Weber Shandwick - Honey Maid: Love

WOW! Campaign

451 Marketing - On-Tap Secret Bartender's Happy Hour
The Clorox Company - "The Ick Awards"
EVB/Victors & Spoils - Tweeting with Mittens
Human Rights Campaign - Love Conquers Hate Campaign
Mullen - CENTURY 21 Breaks Bad
United Nations Foundation - #UNselfie
Weber Shandwick with the National Pork Board - #PorkLUV- A Flower With Real Power

Fees/Questions?

Per Person Rate	Early Bird Rate:	Regular Rate:
Awards Luncheon Only	N/A	$475
Awards Luncheon & SEO Workshop	N/A	$975
Awards Luncheon & Social Media Conference	$1,395	$1,495
Luncheon, Conference & Workshop	$1,920	$2,020

Group Rate	Early Bird Rate:	Regular Rate:
Awards Luncheon (Table of Seven)	N/A	$3,325
Awards Luncheon (Table of Ten)	N/A	$4,750
Awards Luncheon & SEO Workshop	N/A	$975
Awards Luncheon & Social Media Conference	$1,345	$1,445
Luncheon, Conference & Workshop	$1,870	$1,970

Don't forget to reserve your congratulatory ad in the Digital PR Awards Event Program Guide!

Join PR this must-attend PR event! Space is limited, so register yourself and your team today!

For more information, please contact Rachel Scharmann at [email protected]; 301-354-1713.

PR News’ Digital PR & Agency Elite Awards Luncheon