David Rockland
CEO, Ketchum Pleon Change,
Partner/Managing Director,
Global Research Network,

In 2009, David Rockland was elected to the Board of the International Association for Measurement and Evaluation of Communication. In that role, he led the development and implementation of the first-ever industry standards for PR measurement in 2010, the Barcelona Principles, as well as the setting of a 2020 agenda for measurement and evaluation of communication. In 2010, David was honored by AMEC with the inaugural Services to Industry Award for his work in establishing the Barcelona Principles. He is a member of the IPR Commission on PR Measurement and Evaluation, and was its chairman for 2007 and 2008. At Ketchum David is responsible for developing innovative approaches to public relations research and measurement. David says the biggest barrier to PR measurement is that “so many PR practitioners themselves question the ‘nutritional value’ of what PR can do. As a result, it is an uphill battle to get measurement into the PR program itself.”