PR News Workshop: Leadership Strategies for Communicators – February 27, 2015

Start: February 27, 2015
End: February 27, 2015

Good leaders in PR possess all the characteristics you might expect of someone guiding an organization. They also know how to manage emotional clients and situations, adapt to rapidly changing business environments and stay on top of the numerous technological developments that impact the industry daily, usually all at the same time.

Join PR News on February 27 at New York City’s Grand Hyatt for a half-day workshop that will explore the qualities of leadership in PR, the unique challenges that PR leaders face and how to attain and exercise a leadership outlook. Our trainers will share their experience as leaders in communications and offer examples of good (and poor) leadership in action.

In a series of dynamic sessions, you will learn in detail how leaders define and embrace a vision for their team, set goals and pursue them, use effective communications techniques, manage a team and become more efficient with your time. You will also take part in a series of interactive exercises with fellow attendees in which you will work through various scenarios that will test your own leadership skills.

Don’t miss this opportunity to begin the New Year with a fresh perspective on leadership. Also, be sure to join PR News for the Top Women in PR Awards Luncheon, taking place later that day at the Grand Hyatt New York.

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Workshop Trainers:

BeccaColbaugh Barri Rafferty
Senior Partner and CEO, North America

Anthony Surratt
Group Vice President, Corporate Communications
Time Warner Cable

Beth Monaghan
Principal and Co-Founder

At this workshop, you'll learn how to:

  • Motivate your team to work together to achieve a stated goal
  • Identify team member strengths and weaknesses and assign responsibilities accordingly
  • Manage your time and resources to effectively meet your goals
  • Enhance your team’s communication skills on social media
  • Adapt to unexpected developments and set new priorities on the fly
  • Communicate openly and effectively with upper management
  • Collaborate with others in your company and make them heroes
  • Create a professional environment that respects employees’ personal lives
  • Spot the difference between a fad and an ongoing trend that may change the PR landscape

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PR News Leadership Strategies for Communicators Workshop:
Workshop Date/Time: February 27, 2015 from 8:30 a.m. - 11:45 a.m.

Price: $575 Per Person | Register Now

Per Person Rate Regular Rate:
Workshop Only $575
Workshop & Top Women in PR Awards Luncheon


Workshop & Top Women in PR Awards Luncheon (Group)



Workshop Location:
Grand Hyatt New York
Gallery 1 on Lobby Level
109 East 42nd Street at Grand Central Terminal,
New York, New York, USA 10017

Each registration comes with a personalized certificate of completion for attending the Leadership for Communicators Workshop.


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Testimonials from Past PR News Conferences:

  • I thought it was incredibly relevant to the audience. I walked away with several key ideas that I can't wait to implement on my clients behalf. – Chief Public Affairs Officer, Clemson University
  • This was a great event. Not only were the speakers knowledgeable and engaging, but the attendees were awesome. And networking was great! – Communications Manager, CIGNA
  • Great topics. Good variety. – President, Andrea Obston Marketing Communications
  • It was a fantastic event, and many of the strategies delivered today will inform our company's social media policies moving forward. – Online News Producer, Education Week
  • Great conference, speakers and venue! Loved the clean, candid approach of all speakers towards the challenging environment of social media. – External Relations, US Operations and Marketing North America, Procter & Gamble
  • I thought it was a wonderful event and I learned a great deal. It was an incredibly valuable seminar. – VP of Marketing, Retirement Living TV
  • I was also so impressed with the overall event. The quality of the presentations was top-notch, and the ability to network with like-minded people during the breaks and at lunch was invaluable. – Director, Global Media Relations, SAP AG
  • This was one of the best conferences I've ever attended. – Social Media Manager, Nautica
  • I learned more in one day than I've learned all year! – Director, New Media, American Heart Association
  • Fantastic keynote. The energy was perfect for a mid-day pick-me-up. Loved that PR is so well represented – rarely the case at other social media conferences. – Executive Director, PR & Communications, Jackson Spalding
  • My favorite speakers were Eliason, McCormick, Miller, Perkett and Roth. Great content; great presenters. – Media Relations Manager, ACT

Each registration comes with the materials provided by the speakers and a personalized certificate of completion for attending the PR News Leadership Workshop for Communicators.

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For questions about the workshop, contact Rachel Scharmann at [email protected]; 301-354-1713 or to register by phone contact Mary-Lou French at [email protected]; 301-354-1851.

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Sponsorship Opportunities:

Contact Senior Vice President & Group Publisher, Diane Schwartz at [email protected].

Bonuses For Attending

  • Visualization Checklist
  • Certificate of Attendance
  • Attendee Workbook
  • Attendee-Only Access to Presentations

The workshop is limited to 25 participants in order to create an interactive experience with personalized attention.

Who Should Attend

If you spend at least a quarter of your time in any of these areas, you should attend this Conference:

  • Community Relations
  • Corporate Communications
  • Corporate Social Responsibility
  • Crisis Management
  • Digital Communications
  • Media Relations
  • Philanthropy
  • PR Firms
  • Public Relations
  • Public Affairs
  • Research
  • Social Media


Some proceeds from the Conference will go to One Laptop per Child's - whose mission is to create educational opportunities for the world's poorest children by providing each child with a rugged, low-cost, low-power, connected laptop with content and software designed for collaborative, joyful, self-empowered learning. When children have access to this type of tool they get engaged in their own education. They learn, share, create, and collaborate. They become connected to each other, to the world and to a brighter future.

About PR News

PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR practitioners' skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. For more information, please visit