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Until the mid-1970s, the U.S. Supreme Court consistently ruled that although the First Amendment to the Constitution protects freedom of speech, it did not protect "commercial speech." Commercial speech includes advertisements, brochures and other materials… Continued

Planning a marketing campaign requires covering all bases and anticipating potential problems, but especially important is knowing your audience. The newly formed Senior Friends Group (SF) branch in San Diego, Calif., a senior citizens discount… Continued

A home-taught pediatric asthma management program that includes access to a related Web site can lead to annual asthma-related cost savings of over $11,500 per patient, as well as decreased incidences and severity of asthma… Continued

A new study has found what healthcare companies feel are important criteria in judging the performance of their public relations and advertising agencies. The new client satisfaction study released by Baxter Gurin & Mazzei, the… Continued

SECTION PRODUCERS DAYS TO CONTACT/DAYS TO AVOID METHODS COMMENTS News Covers breaking news and events with a focus on how and why celebrities and others with high profiles are making headlines. Coordinating News Producer: Carin… Continued

Manhattan’s preeminent gossip column, The New York Post’s Page Six, edited by "Big Apple" daily war veteran Richard Johnson, occupies a precious if sometimes puzzling place in the hearts of top American publicists and PR… Continued

The Pentagon has scrapped plans to get help from a PR executive who was to advise the branch on how to repair its image and handle publicity surrounding questions about the mysterious soldiers’ illness blamed… Continued

Your company has spent thousands of dollars, maybe more, in getting prime space on the trade show floor. If your plan is to get there and then launch a well-executed, multi-pronged PR approach, think again.… Continued

Dec. 2: Congressional Quarterly, "Under-standing Congress," Washington, 202/887-8620. Dec. 3: Effective Communications Group, "Feature Writing," Princeton, N.J., 800/444-2942. Dec. 3: Boston Chapter of PRSA, "The Business of On-Line Media, New Opportunities for Public Relations," Boston,… Continued

A new, comprehensive resource directory for the PR industry has made a virtual appearance and promises to be a handy, no-frills one-stop shop for information-seekers. Media Distribution Services, New York, perhaps as a way to… Continued