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As compliance and loyalty levels, brand elasticity and volume quotas continue to challenge pharmaceutical marketers, our job as agencies and clients is to identify and find prospects that will become profitable customers, and to maintain… Continued

To create a stronger relationship with new parent households that result in better understanding of baby feeding needs – H.J. Heinz Co.’s [HNZ] Australian division recognized it needed to show in-depth expertise in all aspects… Continued

13th Annual In-Awe Awards Medical Marketing Association 74 New Montgomery, Suite 230, San Francisco, CA 94105; 415/764-4807 – Awards honor creative excellence in medical and healthcare marketing in the past year. Applications due by March… Continued

Whether it’s in a trade newsletter or in the pages of company newsletter, a beaming healthcare executive is posing for the camera when handed a plaque or certificate. Why isn’t that person you? Just how… Continued

If you stop to enjoy a steaming latte or an ice-cold frappuccino at one of Starbuck’s 800 coffee shops, you may be surprised that the part-time worker behind the worker is receiving one of most… Continued

March 23-26. 1997 Annual Conference Alliance for Healthcare Strategy and Marketing. San Francisco; 312/704-9700. June 11-13. The Ninth National Conference of Physician Referral and Health Information Services. Physician Referral & Health Information Update. Atlanta; 404/377-6131.… Continued

PSAs targeting ear infections should be on the rise –as middle-ear infections among preschoolers have risen sharply in the 1990s, a report based on government surveys in 1995 and 1996 suggests. The surveys used interviews… Continued

Marquardt & Roche, Stamford, Conn., has changed its name to Marquardt & Roche/Meditz & Hackett and moved from 600 Summer Street to new offices at 999 Summer Street. (M&R, 203/352-0134)

PR firms looking for ways to promote their companies should remember what one Atlanta, Ga.-headquartered PR house did: Duffey Communications hit a PR goldmine when it recently teamed up with Georgia’s National Public Radio Network… Continued

The Public Relations Society of America’s Board of Directors recently approved the formation of a Multicultural Communications Section. Section members will meet May 2 and 3 at the Mid-Atlantic District conference in Wilmington, Del., to… Continued