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NEA Uses Satellite Media Tour to School the Press on Issues It’s a rule of thumb in PR that if you reach the media and get them to listen to your message, then part of… Continued

August 17: Lois Paul & Partners, "Software Marketing Retreat," Carlsbad, Calif., 415/286-3835. August 18-20: Congressional Quarterly, Inc., "Advanced Legislative Series (ALS)," Washington, DC, 202/887-8620. September 7-12: Columbia Business School, "Marketing Management," Harriman or Tarrytown, New… Continued

Giuliani’s Comm. Director Under Fire Usually, comm. professionals who work for elected officials have to answer for their bosses’ conduct. Now the tables have turned a bit for New York Mayor Rudolph Giuliani’s communications director,… Continued

1515 Broadway New York, N.Y. 10036 Phone: 212/536-5336 Editor’s Note: If you want a brief summation of what this publication’s all about, consider that this magazine’s tag line is "The Newsweekly of Marketing" and you’ve… Continued

Penthouse: New Morality? We’re not sure if it’s clever or just plain silly: Penthouse magazine is taking on the federal government and promoting the magazine’s stance for righting public wrongs. PR NEWS’ interest in Penthouse… Continued

It’s quickly dawning on professionals that the Internet promises some unique PR and communications conduits – those that go beyond the obvious and sometimes cursory let’s-track-our-visitors-as-a-reinforcement-of-our-demographics mindset. Instead, progressive and trend-setting corporations are using the… Continued

The call by some leading publications like Newsweek, Time and Fortune to bid farewell to their fact checkers isn’t much ado about nothing. This surfacing trend has been widely publicized in the mainstream media as… Continued

The following is an excerpt from PR NEWS’ "The 12 Hottest (And 7 Not So Hot) PR Campaigns of 1996." This story looks at how the National Gallery of Art impressively handled the federal government’s… Continued

On both the salary and employment fronts, findings from a new survey of college graduates should be good news for those in a corporate communications department or at an agency. Ohio State University’s 1996 Annual… Continued

CHICAGO – If there’s one communications approach that’s sure to doom you on the Web, it’s relying on cookie-cutter PR and forgetting to customize messages for the many audiences you’re trying to reach. So it’s… Continued