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Women are taking proactive steps to detect breast cancer early and the media have played a big role in their education, according to a new study by the United States Surgical Corporation (USSC) of 624… Continued

For healthcare marketers and PR pros looking to see where the grass is greener, Diane Ruffo a consultant with William M. Mercer, an Atlanta-based market research firm, identified home healthcare, new business development (mergers and… Continued

Eight years ago when the Robert C. Byrd Health Sciences Center in Morgantown, W.Va., went full speed ahead with its marketing plans to become the health information leader for the state, its state funding of… Continued

For healthcare marketers who are looking to reach seniors with provocative, low-clutter messages, targeted Web sites can’t be overlooked. The Internet-often written off as an intriguing toy for generation Xers and baby boomers-holds amazing appeal… Continued

More Employees Are Passing On Health Coverage Increasingly, Americans are choosing to be uninsured even when their employers offer health coverage, according to a new study by the Center for Health Care Policy and Research… Continued

For healthcare PR pros and marketers looking to make a career move, industry opportunity couldn’t be better, especially for those who are marketing generalists and have experience in new business development, according to top executive… Continued

TV Newsrooms Becoming More Diverse Media relations may soon mean wisdom in multiculturalism as well, according to the Radio Television News Directors Association / Ball State University Survey of radio and television newsrooms. Although the… Continued

Reuters 199 Water Street New York, N.Y. 10038 Editor’s Note: For newshounds worldwide, Reuters is a mainstay of their diets for news and information. (That’s because journalists rely on wire services the way Liz Taylor… Continued

A healthy economy means more than financial strength for companies. It may also mean that the media is more likely to embrace corporate messaging and publish more positive stories, according to a new study. After… Continued

Mary Lynn Cusick, president-elect of the Public Relations Society of America, spoke with PR NEWS days before she left Columbus, Ohio, for the annual PRSA conference in Nashville (which began yesterday) to give her insight… Continued