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On The Know About Brands No One Communications Device Works Globally In the line-up of trends and issues driving PR, the references to "globalization" and "brands" claim top spots today. In lieu of that, here’s… Continued

BBC Television Centre; Wood Lane, London W12 TRJ Phone: 44 (0) 181-743-8000 Editor’s Note: The BBC is, no contest, one of the toughest outlets to sell on the worth of PR since several execs told… Continued

In the gamut of potential PR campaigns, those targeted to improve community relations are perhaps the hardest to gauge. Your customers are, in a sense, a captive audience, linked to your firm by the bonds… Continued

As the holidays approach, companies typically try to find ways to cozy up to consumers, often working overtime to make their publics aware of charitable and humane causes. But perhaps more relevant than this seasonal… Continued

On the Radar Screen: Mattel Doesn’t Deliver PR Bust During Queries About Barbie When news about Mattel making over Barbie recently made its way to the pages of The Wall Street Journal (months before the… Continued

The following random list was taken from The Foundation Center’s fifth edition of the "National Directory of Corporate Giving." The 1,224-page book lists a range of philanthropic endeavors, including what foundations set up by corporations… Continued

In my last column I talked about the necessary questions to ask while contemplating how to strategically communicate radical change to employees. Let’s now explore the components of a change communications plan. I will assume… Continued

Many companies (Texaco [TX] and Sunbeam [SOC], to name a few) have discovered that when a crisis breaks, business achievements and philosophies (i.e., marketplace longevity; well-intentioned business moves) overshadow the challenge at hand: dealing with… Continued

Dec. 2: IABC, "Writing for the Wired World," Washington, D.C., 800/776-4222. Dec. 7: Software Marketing Journal, "Executive Forum," Aspen, Colo., 415/546-5585. Dec. 10: PRSA/NCC International Committee and The National Summit on Africa, "Between Capetown and… Continued

11 Tips For Increasing Ethnic Representation Boosting minority representation within healthcare’s executive ranks – which is at a dismal 1 percent, according to the American Hospital Association’s Institute for Diversity in Health Management – is… Continued