April 1-2 "Financial Analysis Part One – Introduction to Finance for the IR Officer," National Investor Relations Institute, Fairmont Hotel, Chicago, 703/506-3570, http://www.niri.org. April 2 "Power Branding: Creating Value Through Brand Superiority," The Conference Board,… Continued
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Market Trends
March 30th, 1998 by PRNEWSEmployees Cite Hesitancy In Reporting Business Violations A focus on internal communications and employee relations has been the rage of late, but a recent survey points to some failures here. You may not be able… Continued
Latino USA Radio
March 30th, 1998 by PRNEWSCommunications Building B, Univ. of Texas at Austin, Austin, TX 78712; ph: 800/445-4005 Latino USA airs on about 200 stations nationwide as well as on Armed Forces Radio so military personnel and Americans overseas can… Continued
Online Monitoring Helps Companies Gauge Reputations
March 30th, 1998 by PRNEWSThe Internet has given way to a unique brand of reputation monitoring, which offers the chance learn the average consumer’s opinion about your goods and services through online postings. For decades corporations have relied on… Continued
Proof Positive of PR’s Worth: Survey Shows Budgets On the Rise
March 30th, 1998 by PRNEWSSeventy percent of large corporations’ PR budgets exceeded $1 million in 1997, according to a first-time survey of Fortune 500 companies. The upward trend indicates a renewed commitment to communications as well as an ever-growing… Continued
Calendar
March 23rd, 1998 by PRNEWSMarch 24: "The Sins of the Media," A Forum for Professionals, Parish House, 209 Madison Avenue, New York, 212/689-6350. March 24-25: "PR Open House," Capitol Hill Software, Washington, D.C., 800/345-5572; http://www.chscorp.com. "Restructuring Internal Communication to… Continued
PR: The Good, The Bad and the Ugly
March 23rd, 1998 by PRNEWSRead about great campaigns, foot-in-the-mouth PR situations, ugly corporate maneuvers and more in PR NEWS’s latest report, "PR: The Good, The Bad and the Ugly." (Your company and client may even be featured in this… Continued
Media Insight – Honolulu Star-Bulletin
March 23rd, 1998 by PRNEWSHonolulu Star-Bulletin P.O. Box 3080 Honolulu, Hawaii 96802-3080; ph: 808/525-8635 This Knight-Ridder evening newspaper with an approximate 75,000 circulation is a well-nested regional publication and its editorial operation has a tight-knit nucleus of decision makers… Continued
A Glimpse at What Customers Think…
March 23rd, 1998 by PRNEWSIf you manage any kind of external corporate PR, you best pay close attention to what customers think of the industry in which you work. In this American Customer Satisfaction Index, here’s the latest on… Continued
In the Legal Fray, a ‘No Comment’ Can Be a Wise IR Take
March 23rd, 1998 by PRNEWSWhen a public corporation is embroiled in a lawsuit, the kind of investor relations it should employ is based on a very fine line between not trying the case in the press and addressing stakeholder… Continued