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March 30th, 1998 by

April 1-2 "Financial Analysis Part One – Introduction to Finance for the IR Officer," National Investor Relations Institute, Fairmont Hotel, Chicago, 703/506-3570, http://www.niri.org. April 2 "Power Branding: Creating Value Through Brand Superiority," The Conference Board,… Continued

Market Trends

March 30th, 1998 by

Employees Cite Hesitancy In Reporting Business Violations A focus on internal communications and employee relations has been the rage of late, but a recent survey points to some failures here. You may not be able… Continued

Latino USA Radio

March 30th, 1998 by

Communications Building B, Univ. of Texas at Austin, Austin, TX 78712; ph: 800/445-4005 Latino USA airs on about 200 stations nationwide as well as on Armed Forces Radio so military personnel and Americans overseas can… Continued

Online Monitoring Helps Companies Gauge Reputations

March 30th, 1998 by

The Internet has given way to a unique brand of reputation monitoring, which offers the chance learn the average consumer’s opinion about your goods and services through online postings. For decades corporations have relied on… Continued

Proof Positive of PR’s Worth: Survey Shows Budgets On the Rise

March 30th, 1998 by

Seventy percent of large corporations’ PR budgets exceeded $1 million in 1997, according to a first-time survey of Fortune 500 companies. The upward trend indicates a renewed commitment to communications as well as an ever-growing… Continued

Calendar

March 23rd, 1998 by

March 24: "The Sins of the Media," A Forum for Professionals, Parish House, 209 Madison Avenue, New York, 212/689-6350. March 24-25: "PR Open House," Capitol Hill Software, Washington, D.C., 800/345-5572; http://www.chscorp.com. "Restructuring Internal Communication to… Continued

PR: The Good, The Bad and the Ugly

March 23rd, 1998 by

Read about great campaigns, foot-in-the-mouth PR situations, ugly corporate maneuvers and more in PR NEWS’s latest report, "PR: The Good, The Bad and the Ugly." (Your company and client may even be featured in this… Continued

Media Insight – Honolulu Star-Bulletin

March 23rd, 1998 by

Honolulu Star-Bulletin P.O. Box 3080 Honolulu, Hawaii 96802-3080; ph: 808/525-8635 This Knight-Ridder evening newspaper with an approximate 75,000 circulation is a well-nested regional publication and its editorial operation has a tight-knit nucleus of decision makers… Continued

A Glimpse at What Customers Think…

March 23rd, 1998 by

If you manage any kind of external corporate PR, you best pay close attention to what customers think of the industry in which you work. In this American Customer Satisfaction Index, here’s the latest on… Continued

In the Legal Fray, a ‘No Comment’ Can Be a Wise IR Take

March 23rd, 1998 by

When a public corporation is embroiled in a lawsuit, the kind of investor relations it should employ is based on a very fine line between not trying the case in the press and addressing stakeholder… Continued