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April 27-28: AIC Conference Inc.’s Marketing & Member Retention for Medicare Risk. Orlando. 800/409-4AIC. April 28: Partnerships for Networked Consumer Heatlh Information 1998 Conf. Washington, D.C. 202/832-4633. May 3-5: Healthcare Strategy Institute’s Third National Forum… Continued

Technology: Digital TV Might Interfere With Telemetry Devices Digital television may scramble the radio frequencies of certain hospital telemetry devices, like heart and cardiac monitors, says the FDA and FCC in a joint statement last… Continued

Using TV as a mass reach vehicle to boost awareness and to impact behavior toward "embarassing" medical conditions is fine by consumers, according to a recent study by HMC Mindset, the research arm of the… Continued

HMC Mindset, of New York, regularly checks the temperature of the healthcare marketplace by surveying consumers and physicians. The topics tend to be broad and not client specific, according to Geoff Kintgen, an HMC Mindset… Continued

Sr. PR Rep/ADVANCED MICRO DEVICES Responsible for development and execution of PR strategies and plans to communicate with and influence target audiences. Develops, writes and edits a wide variety of materials. Has to be able… Continued

Easy point-and-click Web site creation will soon be available for healthcare systems that are looking to provide member hospitals with a suite of customized online branding tools. IBM’s Global Healthcare division launched a Web network… Continued

The Internet has given way to a unique brand of reputation monitoring, which offers the chance learn the average consumer’s opinion about your goods and services through online postings. For decades corporations have relied on… Continued

Seventy percent of large corporations’ PR budgets exceeded $1 million in 1997, according to a first-time survey of Fortune 500 companies. The upward trend indicates a renewed commitment to communications as well as an ever-growing… Continued

Sr. PR Rep/ADVANCED MICRO DEVICES Responsible for development and execution of PR strategies and plans to communicate with and influence target audiences. Develops, writes and edits a wide variety of materials. Has to be able… Continued

Annual Audits Can Help Keep a Client One of the primary issues at IPREX’s annual meeting in Puerto Rico focused on client retention and several solutions were uncovered. (IPREX is a network of PR firms.)… Continued